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ZOOM MEDIA & MARKETING EXPANDS THE FITNESS NETWORK TO INCLUDE MAJOR INDEPENDENT GYM CHAINS | ZOOM MEDIA & MARKETING EXPANDS THE FITNESS NETWORK TO INCLUDE MAJOR INDEPENDENT GYM CHAINS |
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Zoom Media & Marketing, a targeted Out-of-Home media provider, announced today that it has increased its media footprint in the last six months by partnering with over 250 fitness centers, health clubs, and athletic facilities to place billboard advertising in their fitness areas, athletic fields, and locker rooms. Located in more than 20 of the top markets across the country including New York, Los Angeles, Chicago, Boston, and Philadelphia, these additional locations are a part of Zoom’s extensive Fitness Network comprised of over 700 locations in the top 30 markets. Zoom’s network consists of some of the highest quality and highest profile facilities in the industry. Among the new partners are Fitcorp, a Boston chain that has grown to 12 metro facilities; Windy City Field House, a Chicago-based sports and recreation facility located in the heart of downtown; and Brewster Sports Center, one of the largest sports facilities in the greater New York City area. As part of this program, Zoom has placed over 250 of the company’s 25" x 37" backlit boards in the exercise areas of the various fitness centers, as well as over 500 of the company’s 16" x 20" classic boards in the locker rooms. The company also has over 100 illuminated 4' x 6' bus shelter size boards in the large indoor sports facilities that exist in these venues. Additionally, Zoom offers promotional and sponsorship programs to advertisers in conjunction with these billboards. “Working with these premier health club chains and well known regional sports facilities strengthens Zoom’s position as the most comprehensive targeted Out-of-Home media provider in the industry dedicated to helping advertisers reach consumers in their preferred lifestyle environment,” said Dennis Roche, President of Zoom Media & Marketing. “Fitness centers are destinations where upscale, savvy and active consumers choose to spend their time, and they offer great opportunities for targeted advertising in an uncluttered environment.” Founding Premier member of GreatOutdoorNetwork Visit Zoom Media's Premier Member Profile...
Zoom Media & Marketing operates an indoor network of over 8,000 venues including fitness centers, indoor soccer facilities, bowling centers, family entertainment centers, restaurants and nightclubs that reach active consumers. Zoom also has an in-house event marketing and promotion department that constructs custom media placements and marketing programs. With over 60,000 billboard locations throughout North America, Zoom is owned by the de Gaspe Beaubien family.
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