NEW YORK—Zoom Media & Marketing, a targeted out-of-home (OOH) media provider, today announced that it has launched a new coast-to-coast network of digital billboards that will initially be installed in popular bars and restaurants throughout New York, Chicago, and Los Angeles. Featuring a variety of venue content and advertising messages, the digital billboards will be 36˝ x 22˝ lcd panel displays that are networked by a broadband internet connection to Zoom’s central advertising server. The digital boards will offer a very flexible advertising schedule, allowing advertisers to place ads by venue or daypart as well as change and customize ads remotely. Additionally, they will show full-motion video in high definition and be capable of displaying everything from movie trailers and commercials to animated content that’s typically only available via the web. With digital billboards currently installed in almost a dozen venues, Zoom plans to have twenty-five up and running by the end of August. Over fifty digital boards will be installed by November, with further expansion to follow. “Our network of restaurants and nightclubs are perfect locations for digital billboards,” said Dennis Roche, President & Chief Operating Officer of Zoom. “The venues have high traffic levels, as well as affluent, young, trend-setting consumers that often have long periods of ‘dwell time’ around the boards. The bottom line is that our digital network will offer an excellent opportunity for clients to extend their integrated programs.”A First for the SectorAccording to Roche, most companies who have entered the digital media space don’t have the marketing and operational expertise that Zoom has. “Many are technology companies that are attempting to enter the world of media,” he said. “Additionally, Zoom’s the first targeted out-of-home media provider to move from traditional indoor billboards to digital billboards.”He added that Zoom has been one of the fastest growing companies in the out-of-home and experiential marketing sector over the past five years, with a long track record for launching pioneering new media formats, billboard networks, and creative ways to target consumers.

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