Targeted Out-of-Home Media Provider Builds Unique National Program — Zoom Media & Marketing, a targeted out-of-home media provider, today announced the launch of a fixed indoor Bluetooth advertising network in over 100 bars and restaurants throughout New York, Chicago and Los Angeles.Working in partnership with Kameleon Technologies, an industry leading provider of Bluetooth media hardware, soft­ware, and content, the network will consist of 36" × 22" illuminated BACKLIT boards equipped with a Kameleon Mobi­zone device that allows consumers to download free multimedia content to their Bluetooth-enabled phone. “With over 70 percent of new phones being Bluetooth-enabled, Bluetooth marketing will continue to be a growing, dynamic and unique way for advertisers to engage consumers,” said Lee Levitz, Vice President of Marketing at Zoom Media & Marketing. “Now we can offer our advertisers the opportunity to ‘broadcast’ free ad-related content like video trailers, music tracks, movie previews, sports clips, and coupon offers to complement their in-bar campaigns.”“The Zoom partnership is an exciting opportunity for us to showcase our bluetooth mobile technology and services,” said Patrick Nagle, CEO of MobiZone Inc.. “We can monitor download ‘accepts’ in real time and report to advertisers a quantification of the results...

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Additional mobile services like SMS links and WAP links can also be added into the content offering so that advertisers can gauge immediate calls to action and connect with interested customers.”Levitz added that Zoom’s network of restaurants and nightclubs are perfect locations for the Bluetooth billboards because of the high traffic levels, and ability to attract affluent, young, trend-setting consumers that often spend long periods of ‘dwell time’ around the boards with their mobile phones.

Industry Leadership

Zoom has been one of the fastest growing companies in the out-of-home and experiential marketing sector over the past five years, with a long track record for launching pioneering new media formats, billboard networks, and creative ways to target consumers.Kameleon Technologies, founded by CEO Fabien Beckers in 2002, has established its track record in Western Europe where Bluetooth enabled mobile phone devices have deep penetration in the marketplace.

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