Mobile Marketing Update: August 2007

First Quarter 2007: Outdoor Media Performance Up

The Outdoor Advertising Association of America ("OAAA") reported on May 16, 2007 that the total revenue for the outdoor advertising industry grew 8% in the first quarter of 2007 compared to the same period last year." This increase accounted for $1.6 billion in total spending.

"The industry's growth has remained consistent and is significantly better than the total ad industry which decreased 0.3 % in the first quarter of this year," said Stephen Freitas, chief marketing officer for the Outdoor Advertising Association of America.

Fully dedicated to serving the needs of consumers, advertisers and the public, the OAAA releases industry revenue information on a quarterly basis. Their full industry revenue estimates include statistics collected in aggregate each month by certified public accountants Miller, Kaplan, Arase & Co., LLP, in combination with member company affidavits, and media projections based on a mix of recognized nationally syndicated data sources.

The nearly 1,000 OAAA member companies generate more than $6.8 billion annually in ad revenues, representing more than 90% of industry income, and donate space to charitable organizations in excess of $390 million each year.

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