Toronto, ON - May 18, 2007 - MISA, the leading provider of outdoor media management software announces the launch of Board's Eye. The latest in innovative technology developed by MISA, Board's Eye is a single hardware solution powered by Charting Pro to capture and report:

Using a camera eye mounted on a structure, pedestrian and automobile counts are counted and analyzed according to the flow of traffic. The system delivers powerful information to measure effectiveness of ad campaigns. Board's Eye allows advertisers and agencies to view yesterday's results today; true circulation numbers not estimated or dated counts.

"It's time that outdoors' proof-of-performance is constant, detailed, web-based and provides the daily traffic counts" explains Jimmy McAndrew, CEO, Magic Media, Inc. "With confidence we want to tell our advertisers their copy is up on time, where they expected it to be and the number of cars that have gone by. And we want to be able to do this every day!"

In addition to the cameras, MISA is currently deploying RFID tags on the vinyl for a dozen Magic Media Boards throughout Rochester, Minnesota and Kansas City. The tags, which are as thin as and a third of the size of a credit card, act as a beacon to deliver valuable posting information (date, time, location, creative) back to the market scheduler on a regular basis. Better information and accurate reporting will increase the value of operators inventory, reduce installation errors, improve client experience and ensure credibility.

The final component of Board's Eye is a reliable, cost effective means to monitor all types of lighting systems using one common interface. Two-way communication with the structure allows the market scheduler to monitor and schedule electrical and mechanical malfunctions, alarms are automatically sent in the event of a failure. With Board's Eye in place operators can rest assured their electricity bills will go down and productivity will go up.

About Magic Media, Inc.
Magic Media, Inc. is the 4th largest outdoor advertising company in the United States. Currently, Magic owns and operates 9,517 bulletins and 1,261 posters in 24 states throughout the country. In addition to their impressive product offerings, Magic offers a complete line of outdoor advertising services, including creative design, production, installation, and superior maintenance of displays.

About MISA
MISA is the leading global provider of out-of-home media management software. Our integrated systems enable companies to manage, fulfill and maintain their total business needs.

Founded in 1986 with a focus on outdoor businesses large and small, MISA's enterprise solutions and committed support serve over 200 branches from 45 different companies including Clear Channel, CBS Outdoor, Reagan, Adams Outdoor Advertising, YESCO, and Magic Media.

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