TrashTalkFCM will add elements to your event that will get everyone talking!

Objectives:

Introduce $0 Online Equity Trading to consumers and create a spectacle that consumers and their competitors would remember. Swarms of Segways (24) and Brand Ambassadors (70) were deployed across midtown and lower Manhattan outfitted in BOA $0 Trading apparel. Brand Ambassadors distributed free $3 Starbucks Gift Cards, flashlights, stress balls, M&Ms, and postcards to promote this launch and help drive traffic to their event at Bryant Park. Additional Brand Ambassadors (30) traveled throughout the city on wrapped Double Decker Buses equipped with pompoms, noise makers, and a ragtime band stopping at various locations for added exposure.

Market:

New York & Boston

Elements

24 Segways, 100 Brand Ambassadors, 6 AD Bikes, 3 Dedicated Double Decker Buses, and 1 Digital LED Truck (broadcasting a live feed of the Ringing of the Bell). Swarm teams offered exposure for 10-13 hours. Length 1 Day Results

“It was ambitious, but by being ambitious and pulling it off, we have given the client something they will never forget, and we heard directly from the client how impressed and thankful they were. I don't think I have ever worked on an event that came together as well, and as fully realized from the initial concept, as this one.” - Corin Gutteridge, Senior Producer, Concentric Communications

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