Intelligence Case Studies Cocal Cola VAULT Brand Ambassadors Case Study | Cocal Cola VAULT Brand Ambassadors Case Study |
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TrashTalkFCM Brand Ambassadors connect & resonate with consumers on a peer-to-peer level, building brand exposure within local communities. Consumers learn about your product from a trusted source, their peers!
Target Males: Ages 18-34 Objective Introduce VAULT, a new hybrid energy drink from the Coca- Cola Company Markets 12 Markets; Alpena, Birmingham, Charleston, Charlotte, Chattanooga, Columbia, Grand Rapids, High Point, Knoxville, Lansing, Myrtle Beach and Raleigh Solution Brand Ambassadors (BAs) equipped with VAULT coupons and branded gear drove their personal branded vehicles and spread the word about the new hybrid soda-energy drink while performing their daily routines. College students were selected as BAs in certain cases to promote VAULT to the college market. View Premier Member Profile...
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| Last Updated ( Wednesday, 12 December 2007 ) |
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