Outdoor Advertising- The Largest B2B Media Network for the Out of Home Industry - Time Warner's DVR Moving Billboards Case Study

Home

Intelligence

Case Studies

Time Warner's DVR Moving Billboards Case Study

Only TrashTalkFCM can bring you Walking Boards in the United States!

Reach consumers whenever and wherever you want, day or night!

Objective

To increase awareness of Time Warner’s Digital Video Recorder (DVR) service. Markets Buffalo, NY Solution A team of 5 Brand Ambassadors equipped with backlit Walking Boards were assembled at events and hot spots around Buffalo. The team promoted at both guerilla and partnered events including Sabers and Buffalo Bisons games, sports bars and malls. 2 different sets of creative were used and the creative was swapped out at strategic points of the day. BAs also passed out bumper stickers to support a separate on-going promotion where consumers win prizes for being spotted with the bumper stickers.

View Premier Member Profile....

Last Updated ( Wednesday, 12 December 2007 )

< Prev		Next >

[ Back ]

EZINE
NEW!! Download your copy of OUTREACH MAY 2008 Volume 1, 3rd Edition.
Click here to view / download
In this issue:
We are opening the vault to read and review over 30 outdoor media companies. In this edition we focus on youth marketing, big media platforms changing our landscape to the new companies to entering the network. Stay on top of some of the latest developments of top players in the industry and more. This month's edition is bigger and better than the last edition. From the response we are getting here, you're going to really like OUTREACH MAY 2008. Thank you for reading.
Read it here first or hear about later.

GON NETWORK LOGIN

Network Resources

*New* Article Archive

Newsletter Archive

*January Newsletter

FAQs

Newsletter Subscription

Super Bowl Commercial for GON

New Premier Members

Metropolitan Marketing

Print-Production/Service Provider