Intelligence Latest Campaign News BlueClaws - Branding Machine Advertising | BlueClaws - Branding Machine Advertising |
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 Regional Campaign News The Red Penguin Branding Machine's mobile campaign took place throughout Monmouth and Ocean Counties, NJ. Towns included Lakewood, Brick, Freehold, Point Pleasant, Red Bank and Tom's River, NJ.  The tri-vision mobile advertising campaign ran 9 hrs per day, for every hour on the road, Red Penguin strategically stopped for 20 minutes. Targeting either a busy intersection parking lot or a retail shopping center which yields constant traffic. (ex. movie theatre parking lot, mall areas, etc.) These stops allowed the public to get a closer look at the mobile campaign and resulted in hundreds of inquiries about the upcoming season, ticket info, etc. This also allowed Red Penguin Brand Ambassadors to easily distribute 2007 Blueclaws season schedule. The specified campaign hours gave the client partial day-time exposure as well as mid-evening exposure utilizing the back-lit illumination. "The brochures which were distributed by the brand ambassadors did indeed...
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| Last Updated ( Friday, 26 October 2007 ) |
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