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Tide Payphone Kiosk Case Study

For Tide, the media buyer requested the following types of locations in the New Orleans market: “Points of dirt”, i.e. places where people get clothes dirty, French Quarter, Central business district, Louisiana Superdome and High traffic locations in zip codes with household incomes greater than $45,000, which included shopping centers, groceries, mass merchandisers and discount stores - places where the brand is sold.

Presented with this challenge, we responded with a compelling inventory list that encompassed locations from each of the defined categories. What’s more, the “points of dirt” category provided us with the creative opportunity to use our network to find locations that perfectly matched the spirit of the creative brief. These “points of dirt” included everything from parks and recreation areas, playgrounds, softball/baseball complexes, to hardware stores, and even ice cream retailers. The point of sale locations in higher income zip code areas had the dual impact of putting the Tide message where brand decisions are made and rounding out the brand’s traditional outdoor program of bulletins and 30 sheet posters, since those formats tend to less available in affluent suburbs due to zoning restrictions.

A clear differentiator between the Prime Point Media network and other forms of out-of-home advertising is our immense inventory. With the number of locations available to advertisers, we are able to build highly targeted programs to precisely reach a desired audience.

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Prime Point Media

Contact Person:	Scott Cohen
Direct Phone:	678-966-0100
Public E-Mail:	This e-mail address is being protected from spam bots, you need JavaScript enabled to view it

Company

Website:	www.primepointmedia.com
Location:	Norcross, GA
Company:	Prime Point Media
City:	Norcross
State:	GA
Zip Code:	30092
Country:	USA
Address:	680 Engineering Drive Ste 170
Phone #:	678-966-0100
Fax #:	678-966-0411
Media Kit:	Prime Point Media kit Request

Previously released

Date	Title	Hits
Tuesday, 08 January 2008	Tide Payphone Kiosk Case Study	191
Thursday, 08 November 2007	CEO Mark Brodkin Interviewed on	167
Thursday, 08 November 2007	Kansas City: PPM's newest PartnerBin Market	162
Thursday, 16 August 2007	Mastercard	161
Thursday, 16 August 2007	DELTA - How About Now?	185
Monday, 06 August 2007	Pepsi Smashes Records with Largest Bluetooth Campaign to Date	499
Monday, 30 July 2007	Prime Point Media Adds Rob Figa as VP of Sales	398
Tuesday, 10 April 2007	U.S. Navy Reserve Utilizes Bluetooth Technology	696
Monday, 02 April 2007	U.S. Navy Reserve Secure Bluetooth Phone Kiosk Ads	499
Wednesday, 24 January 2007	Prime Point Media President Karen Robinson Honored as One of ''25 Power Women'' in Atlanta	192
Thursday, 18 January 2007	Qwikker and Prime Point Media Launch Payphone-Based Content Distribution Network in U.S.	227
Sunday, 07 January 2007	Prime Point Media Delivers Largest National Phone Kiosk Advertising Campaign in History of Segment	198
Monday, 11 December 2006	Bank of America West Coast Phone Kiosk Advertising	358
Thursday, 08 June 2006	Bluetooth Content To Your Phone Kiosk Campaign w/PrimeCasting	355

Last Updated ( Wednesday, 09 January 2008 )

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