Intelligence
Case Studies
Tide Payphone Kiosk Case Study | Tide Payphone Kiosk Case Study |
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For Tide, the media buyer requested the following types of locations in the New Orleans market: “Points of dirt”, i.e. places where people get clothes dirty, French Quarter, Central business district, Louisiana Superdome and High traffic locations in zip codes with household incomes greater than $45,000, which included shopping centers, groceries, mass merchandisers and discount stores - places where the brand is sold. Presented with this challenge, we responded with a compelling inventory list that encompassed locations from each of the defined categories. What’s more, the “points of dirt” category provided us with the creative opportunity to use our network to find locations that perfectly matched the spirit of the creative brief. These “points of dirt” included everything from parks and recreation areas, playgrounds, softball/baseball complexes, to hardware stores, and even ice cream retailers. The point of sale locations in higher income zip code areas had the dual impact of putting the Tide message where brand decisions are made and rounding out the brand’s traditional outdoor program of bulletins and 30 sheet posters, since those formats tend to less available in affluent suburbs due to zoning restrictions.A clear differentiator between the Prime Point Media network and other forms of out-of-home advertising is our immense inventory. With the number of locations available to advertisers, we are able to build highly targeted programs to precisely reach a desired audience. View Premier Member Profile...
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