MasterCard chose Prime Point Media to implement a campaign targeting member banks in selected major metros from coast to coast. Locations were selected from proximity searches within a defined narrow radius of MasterCard's member banks. The photo above shows a location in San Francisco right down the street from the famous TransAmerica Tower (everyone's seen the top of that building…now you've seen the base!). Additionally, MasterCard elected to target certain residential, nightlife, shopping and tourist areas inside their markets. Our ability to precisely deliver near the banks as well as in key neighborhoods provided a customized, targeted effort for MasterCard.

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