With increasing competition for sponsorship, event planners for sporting events, special events, fairs and festivals often struggle to break-even, let alone show a profit. For the majority of these events, it is becoming more and more challenging to lure in new sponsors, and equally challenging to retain the ones that have supported them in the past.

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Mobile View’s participation in this event played avital role in its success. Your involvement madeit possible to increase the attendance of the AMASuperbike Weekend and gave Motocross, BMX,and Skate fans the opportunity to see the world’sbest in action”Bouker Pool

2) LED Screens Keep Audience Members’ Attention Traditional advertising for your sponsor has been to display their banner on the fence or somewhere else and hope people see it. One way to reach out and grab your audience is through the medium that all of us have grown up with, the television.

As a society, we are programmed to watch what is in front of us. This dynamic is how the event organizer, coordinator or director can maximize their revenue streams or even create new ones. By having a giant outdoor television to play and replay your event, you have created a very focused group of consumers.

Every time something spectacular happens these fans (consumers) are locked into the giant LED screen to see the action over and over again. When the action stops, they are still looking to be entertained by what is on the video screen. This is the ideal opportunity for you to give back to your sponsor. Running their newest commercial spot or infomercial on their product can be a very powerful message. This is a good example of how “Narrow-casting” works.

3) LED Screens Make the Experience More Memorable Last but not least, let’s not forget the fans that attend these events. Without them your sponsors would not have anyone to market to. So lets continue to make sure that everyone attending your next event, gets front row seating wherever they are.

Utilizing LED screens can increase your bottom line, delivering state-of the-art graphics and video for your sponsors and your fans. This is a win-win formula. “Your screens added an elementto our tournament that no otherCPT event has. We received somany compliments on them,contributing to making this thehighest profile event on the tour.The success of the SunMicrosystems John ElwayCelebrity Classic is due to thetremendous support ofindividuals such as yourself”John Elway

In summary, effective promotion is a result of enhanced exposure. Most of your corporate sponsors already have advertising campaigns that air on radio and television. Your goal is to bring these existing campaigns to your event. One of the most effective tools on the market to help you with this is the use of large video screens.

John Sweeney is an owner of Mobile View. Mobile View rents portable LED equipment to sporting events, corporate gatherings, fairs and advertisers, etc. throughout North America. For more details, visit www.MobileViewScreens.com. Or contact John directly at This e-mail address is being protected from spam bots, you need JavaScript enabled to view it or by phone toll-free at 1-888-409-0121.

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