A Music and Marketing Cocktail

The Ecast touchscreen music service is noticed by more than three quarters (78 percent) of bar patrons, according to a survey conducted by Arbitron Inc. The survey of bars containing Ecast units in New York, Seattle and Columbus, Ohio also showed that over 37 percent of patrons had used or watched someone else use the Ecast service, which delivers music, advertising and other forms of entertainment to the young-adults via broadband-connected, digital touchscreens.

Bar or lounge-based advertising can provide advertisers with new opportunities for recency media planning. The average brand recall for an advertisement was 43 percent among those who interacted with the display and had an opportunity to see the ad. Ecast consumers are in the immediate market to purchase products sold in bars such as beer, wine, spirits and soft drinks and Ecast is in a position to influence purchase decisions for the rest of the night for consumers who plan to visit a quick service restaurant or convenience store after leaving the bar.

Download the Arbitron Digital Media Study: Ecast Entertainment in Bars: A Music and Marketing Cocktail . (PDF)

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