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The Mobile Audio Media Study

A new study from Arbitron and Telephia profiles current users and explores motivations that can drive increased use of mobile digital audio.

The Mobile Audio Media Study reveals that roughly six percent of mobile subscribers say they have listened to audio content on their mobile phones in the last 30 days. In addition, the profile of today’s typical phone-based audio user is classic early-adopter: 63 percent of these users are men, and 71 percent are in the 25- to 44-year-old age group.

Not surprisingly, current mobile audio users are media enthusiasts. They spend more time than the general mobile population on nearly every media and entertainment activity. The exception: current mobile audio users report spending significantly less time per day watching TV than do typical wireless subscribers.

Download The Mobile Audio Media Study. (PDF)

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Contact

Arbitron

Contact Person:	Sheena Lewis
Direct Phone:	443.259.7579
Public E-Mail:	This e-mail address is being protected from spam bots, you need JavaScript enabled to view it

Company

Website:	www.arbitron.com
Location:	Columbia
Company:	Arbitron, Inc.
City:	Columbia
State:	MD
Zip Code:	21046
Country:	usa
Address:	9705 Patuxent Woods Dr.
Phone #:	443.259.7579
Fax #:	443.259.7579

Previously Released

Date	Title	Hits
Wednesday, 26 December 2007	Arbitron Airport TV Commercial Study w/CNN Airport Network	8
Tuesday, 03 April 2007	The Mobile Audio Media Study	127
Thursday, 22 March 2007	Arbitron Digital Media Study: Ecast Entertainment Network in Bars	148
Thursday, 01 March 2007	More Than Half of Moviegoers Recall Seeing An On Screen Commercials Before A Movie...	203
Monday, 05 June 2006	TODAY’S MASS TRANSIT CONSUMERS ARE NOT AS ELUSIVE AS YOU THINK:	613
Monday, 25 July 2005	IMS And Arbitron Team Up To Market A New Media Planning Tool	234
Friday, 01 July 2005	Consumers Are Receptive to In-Store Audio Advertisements According to New Arbitron Study	176
Wednesday, 08 December 2004	Arbitron Adds Black, Hispanic and Asian Reports to Local Market Commuter Profiles	166
Monday, 13 September 2004	Arbitron Realigns Outdoor Division to Improve Customer Support and Product Development	173
Friday, 10 September 2004	Scarborough Research and Arbitron, in Conjunction with Simon Property Group,	360

Last Updated ( Wednesday, 26 December 2007 )

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