Showcasing your company’s products and services via conventions and tradeshows is an expensive and ometimes overwhelming undertaking. Businesses spend billions of dollars annually to participate in event marketing. And as for deciding where these
dollars are best spent…well, there are currently over 2,500 trade shows held every year in the U.S. alone.
As the leader in creative and unique convention and trade show marketing, do it outdoors knows how to make your brand impact the target consumers before, during and after the event.
This white paper will examine the challenges businesses face in cutting through the convention and trade show clutter and offer exciting and UNCONVENTIONAL tactics that will earn your company star status. Click Here

There are no “Overnight Successes” in the quest for a commanding convention and trade show presence. The following pre-steps are critical in giving your company the advantage as you prepare for the main event.

Having both a strategic exhibit marketing plan and tactical plan of action is a necessary starting point. In order to make trade shows a powerful dimension of your company’s overall marketing operation, there must be an alignment between the strategic marketing and your exhibit marketing plan. Trade shows should not be a stand-alone venture. You must know precisely what you wish to achieve, such as increasing market share with existing users or introducing new products or services into new or existing markets. This is the foundation on which to build.

A significant part of your marketing includes pre-show, at-show and post-show promotion. Most exhibitors fail to have a plan that encompasses all three areas. Budget will naturally play a major role in determining what type of and how much promotional activity is possible. Developing a meaningful theme or message that ties into your strategic marketing plan will help guide your promotional decisions. Know who you want to target and then devise different promotional programs aimed at the various groups you are interested in touching. do it outdoors’ mobile billboards and branded Segway and scooter teams are proven ways to reach your target audience at conventions and trade shows.

Whatever do it outdoors promotional vehicles you utilize, make sure you give your target audience a reason to visit your company’s display. A venue overflowing with scores of products and services, combined with time constraints imposed upon event audiences, make it imperative that you provide an incentive=for people to visit your booth. Conventionand trade show audiences are primarily interested in “what’s new.” They are eager to learn about the latest technologies and newest applications that will enhance the bottom line or save time and money. Focus on a unique angle to promote your products or services. do it outdoors will put you center stage with our experienced and forward thinking strategic planning team and professional staff.

Offering premium items to your target demographic will encourage them to visit your display. The giveaway items must be designed to make your company memorable by communicating and promoting the value of your products or services. Developing a dynamite giveaway takes thought and creativity. Consider what your target audience might want, what will help them do their job better, and what they can’t get elsewhere. Offer different gifts for different types of visitors. Use your Web site as a resource to help visitors collect important information like executive reports when they stop by your booth. Giveaways should be used as a reward or token of appreciation for visitors who participate in a demonstration, presentation or contest, or as a thank you for qualifying information about specific needs. do it outdoors will help you manage this aspect of the campaign. By determining your objectives, identifying your target demographic and ensuring a long-lasting impression on your audience, we will create a premium which our team will strategically deliver to drive traffic to your booth.

Too many exhibitors are happy to use the “me too” marketing approach. Examine their marketing plans and you’ll see an underlying sameness about them. Shows that attract hundreds of exhibitors typically have few that can be deemed unique or truly out of the ordinary. We zero in on what makes you different and why a prospect should buy from you. Every aspect of your exhibit marketing plan, including the execution of strategic promotions such as mobile billboards and Segway and scooter teams, should be aimed at making an impact, piquing curiosity and creating “buzz.”

You’ve done the necessary strategic pre-planning. Now it’s time to unveil your act. Instead of reacting to the highs and lows of the marketplace, what can you do to maintain equilibrium? More importantly, how do you approach the event and position your brand to gain a maximum return on investment?