San Francisco, CA (August 4, 2006) – Brite Media Group announced today that it has acquired
the alternative media division of NextMedia, an out-of-home media company, for an undisclosed
amount. The division, which is the nation’s largest provider of Indoor and Gas Station Pump Top
Advertising, will operate under the name BriteMedia.

Brite Media Group is an alternative media company that operates BriteVision, the leading cup
sleeve marketing company. The acquisition of this division positions Brite Media Group to be
the leader in alternative media, a single company offering various established alternative media
products.

BriteVision is the leading cup sleeve advertising company and has helped many leading US
brands integrate this unique lifestyle medium as a successful component into their marketing
strategies. BriteVision’s exclusive Café Network consists of more than 6,000 cafes, many located
within the top 30 DMAs, and is capable of reaching over 15 million retail coffee consumers each
month.
About BriteMedia
BriteMedia is the nation’s leading provider of indoor and gas station pump top advertising.
Indoor advertisements are printed with photographic color quality and displayed in high-traffic
indoor locations. Gas station pump top advertisements are printed with vivid four-color
processing on durable placards and prominently displayed on top of fuel dispensers. BriteMedia
has more than 7,000 indoor advertising displays and 10,000 partner gas stations located
nationwide, including many in the top 30 DMAs.
About Brite Media Group
Brite Media Group is an alterative media company that operates BriteVision, the leading coffee
sleeve marketing company, and BriteMedia, the leading provider of indoor and gas station pump
top advertising. Brite Media Group is backed by Trimaran Capital Partners, a private equity firm
based in New York City.
Please visit www.britevision.com\pictures to download print-ready photos for your publications.

For Immediate Release:
Contact: Art Baer
Chief Financial Officer
Brite Media Group, LLC
(415) 546-2028
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