AUGUSTA, Ga. - Fairway Outdoor Advertising is riding the wave of the digital revolution with the unveiling of its first state-of-the-art electronic billboard in Greenville, S.C. The announcement was made today by William S. Morris IV, president of Morris Communications Company, LLC.

''The digital billboard represents the leading edge of technology and we know it will greatly enhance service to our customers,'' Morris said. ''This is the first of many digital billboards for Fairway. We are excited about our deployment and will continue our rollout in other Fairway markets in the Southeast.''

The billboard is 14 ft. by 48 ft. and messages will change every eight seconds, giving advertisers message flexibility. The new billboard also permits advertisers to target their messages to specific days or certain times of the day.

''If a restaurant is advertising breakfast in the morning, we could change the billboard signage later to reflect the lunch or dinner message,'' said Mark Moyer, president of Fairway Outdoor Advertising. ''The advantage of this computer-controlled display is that it allows advertisers to change their messages as often as they like.''

The sign could also be changed to reflect daily specials, a limited-time sale or weather-sensitive promotions, Moyer said. The electronic billboard can hold as many different messages as needed.

Headquartered in Augusta, Fairway Outdoor Advertising has branch offices in Georgia, South Carolina, North Carolina and Tennessee. Fairway also provides services to clients in Virginia and Alabama.

Morris Communications Company, LLC is a privately held media company with diversified holdings that include newspaper publishing, visitor guide publishing, outdoor advertising, magazine publishing, radio broadcasting, book publishing and distribution and online services. For more information, visit morris.com.

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