Digital signage is taking centre stage at a prestigious and revamped theatre in Newcastle. The Northern Stage Theatre has installed a number of screens powered by Dynamax Technologies’ PointofView NG, to offer theatre goers a new dimension to their cultural experience. As part of a £9million refurbishment, developers required a high specific cation screen network to enliven the theatre’s lobby, bars and restaurant, and also complement the new glass front which runs the full length of the building. Northern Stage approached Dynamax channel partner ProAudio Systems, which recommended the PointofView NG as a solution that would fulfill the theatre’s demanding brief. As a content management system, PointOfView NG can support live broadcasts and show automatic messages to theatre-goers indicating when performances are about to start. Four 40 inch LCD screens were installed in the network, and are in daily operation as the theatre grows as a focal point of local theatre arts in Newcastle.

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