When Burbank, California-based Hollywood Records was ready to promote Sheila

the artist and album stand apart from other new releases in the Los Angeles area.

Hollywood Records decided to team up with music store Tower Records and Los

decided to run an AdverTickets valet campaign to help spread the word directly to

affl uent, active consumers about Nicholls’ new release going on sale.

Through its AdverTickets’ valet campaign, 100,000 drivers in Los Angeles were

a vehicle to make consumers aware of the artist and her new album, but also as

a call-to-action. By teaming up with Tower Records and including the price of the

album on the ticket, consumers immediately knew where to purchase the album

and how much it cost.

Hollywood Records saw immediate and impactful results from its valet campaign.

Less than one month after the tickets hit the streets, a talent scout picked up a

ticket while valet parking. Days later, as a direct result of having received the ticket,

Sheila was booked to appear on “The Tonight Show with Jay Leno.”

Ken Bunt, Vice President of New Media at Hollywood Records, had this to say

about his company’s experience with AdverTickets:

“We were trying to do something a little different, to stand apart. There’s so much

valet parking here in L.A. that it was instantly effective. It even helped secure her

(Sheila Nicholls) a performance on ‘The Tonight Show.’ The booker had seen her

before, heard her song on the radio. Then when she was parking, she saw the

ticket and said ‘wow, let’s do it.”

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