National insurance icon Allstate Insurance Co. wanted to reach a very specifi c

target demographic— affl uent, safe drivers—through its out-of-home advertising

endeavors in multiple major markets throughout the country. In 2003, the company

and its agency of record Starcom Worldwide turned to AdverTickets to help reach

affl uent, safe drivers easily and directly.

Knowing that Allstate needed to get its message to safe drivers in affl uent areas,

AdverTickets was able to use its large network to zero-in on valet and parking

companies in upper-income suburban areas with family-oriented venues where

people had track records of being safer drivers.

To kick-off its work with Allstate, AdverTickets launched an automotive campaign

on valet and spitter (parking tickets automatically dispensed from parking gate

machines) tickets in 20 markets, including Chicago, Atlanta, Dallas, Portland,

Nashville and other major cities with suburbs.

Since then, Allstate has continued to run AdverTickets valet and spitter ticket

campaigns every year without fail to promote its various safe driver advertising

messages.

Since Allstate started working with AdverTickets in 2003, it has become one of the

company’s largest clients having run nearly 15 AdverTickets campaigns in more

than 20 major markets and equaling nearly 9 million valet tickets and more than 7

million spitter tickets promoting the brand.

Allstate and Starcom Worldwide have found the AdverTickets campaigns to be

valuable marketing tools in reaching safe drivers.

Lisa Sturgeon, Allstate’s Texas Regional Marketing Manager, reinforced the value

in the campaigns: “We wanted to try to catch consumers when they may not be

thinking about car insurance. [Our AdverTickets campaigns] are really paying off for

us, and we are pleased with the response.”

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