Mall of America Digital Network

The Mall of America, the country’s largestshopping mall now features a digital signage network capable of displaying full-motion video and audio content. A total of 100 screens, located on all four sides of 25 malldirectories at key choke points throughout the mall, operate in unison to broadcast ad messagesto shoppers as they traverse the mall’scongested corridors. The units are positioned eight feet above the ground, ensuring their full visibility to mall patrons, and sound is audiblewithin a radius of 10 feet from the directories.Screen time will be composed of 50% advertising and 50% other content, such as news, sportsand gossip beaming from CBS Network and its affiliates, as well as information about the mall. The Mall of America is more than 4.2 millionsquare-feet, with more than 520 stores and over 80 restaurants and specialty food shops,and several entertainment attractions, includinga theater complex and amusement park withinits walls. The mall attracts 40 million visitorsper year, with metro-area shoppers taking an average of 7.2 trips to the mall every threemonths; and 42% of tourists to Minnesota cite adesire to experience the Mall of America as their primary reason for visiting the state.

In anticipation of its annual convention, REMAX created an Out-of-Home campaign that lit the Atlanta city streets.Featuring illuminated ads using GlowSkin ActiveIllumination technology on both Buses and Billboards, the campaign encouraged home buyers / sellers to visitRemax-GA.com. This is the first campaign in North America to employ GlowSkin on both transit and traditionalOutdoor media, and represents the largest use of GlowSkin in an Out-Of-Home campaign.n Atlanta played host to more than 150,000 visitors and guests during college basketball’s March Madness tournament playoffs. Orkin Pest Control targeted this audience using Station Domination atthe GA Dome / WCC / Philips Arena / CNN Center MARTA stop, the most-traveled station during the Final Four weekend. Orkin blanketed the station, covering the entire available traditional and nontraditionalspace with its creative, including small adhesive images of ants “crawling” throughout the entire upper and lower levels - letting consumers know “The Final Elimination Begins Here”.n Hot Property! Semonin Realtors, Kentucky’s largest real estate firm, is using CBS Outdoor media to help transform itsimage from staid to hip. With the help of Red 7e, Louisville’s hottest ad agency, and some prime 30-sheet locations,Semonin crafted a location-specific campaign that broadcasts its understanding and appreciation of the Louisvillereal estate market.n Reaching New Yorkers on another level…CBS Outdoor is moving up in New York City with the acquisition of over 100 elevated Above Ground Shelter-Sized Displays! With locations above the entrances ofparking garages at key trendy points in NYC – SoHo, Greenwich Village, East Village, Chelsea, Chinatown, and the Theatre District – advertisers can bring their message to new heights. These vibrant and affordable displays break through the everyday clutter and send advertisers' messages all the way down the street!n Fox pitches a shut-out in Detroit! After the Tigers’ winning 2006 season, FSN Fox Sports Net wanted to make a big splash in Detroit for the MLB’s Opening Day 2007 by taking advantage of the city’s currententhusiasm for baseball...Fox left no base uncovered by purchasing CBS Outdoor’s entire arsenal of Detroit Out-of-Home products: Bulletins, 30-Sheet Posters, Full Wraps and Ultra Kings with Headers.n Chicago is now offering targeted coverage on its PACE suburban bus inventory. The packaging is based on route and target audience, with upscale and Latino audience coverage among the options.n Wrapping it up in Minneapolis/St. Paul! Advertisers now have the “total” package….literally! Wrapped Shelters give advertisers the freedom to extend their message beyond the limits of normal displaysand create a lasting experience for each passerby. Located at all thekey points throughout the city, Wrapped Bus Shelters don't just send a message – they “create permanence”.n McDonald’s broke new ground with CBS Outdoor Los Angeles this March to unveil the new 1/3 PounderHamburger. The comprehensive campaign included coverage in the new LA Rail and tipped the scales with aninnovative 3D Freeway Spectacular.We're Lovin' It!n Beantown Boards! Nearly 30 boards impact drivers traveling throughout Boston and surrounding areaswhile additional locations are expected soon. Now, advertiserscan get the same CBS Outdoor service in one of thenation's top markets.n Chicago Motor City? Two car manufacturers have taken CBS Outdoor media to the next dimension to reach theiraudience in Chicago. Ford Motors used one of its permanent units to mount a 3-D prop of its latest model, and BMWincluded a time-and-temperature LED unit to the creative for its newest convertible.BMW gets personal! BMW Mini used CBS Outdoor Billboards to connect one-on-one with Mini enthusiasts in Chicago, Miami, New York and San Francisco. Utilizing standardLED displays and Radio Frequency Identification technology, the messaging unit on the board scrolled personalized callouts to specific motorists. After registering and answeringquestions about themselves online, drivers received specialized key chains that allowed the boards to recognize the specific Mini owners as they passed. When not displaying customized messaging, the units showed general Mini-related ad content.CMT Teases! Country Music Television wanted to generate excitement among viewers and fans for the 2007 CMT Music Awards, and the network's permanent CBS Outdoor spectacular providedthe perfect platform to do so. Located near Nashville's Music Row, the West End board initially displayed bubble-wrapped packaging and then unveiled the famous CMT buckle announcing the award show. The exciting news was too big to keep buckled in!UPS Returns to OOH! After a ten-year hiatus from Outdoor advertising, UPS reentered the market in a big way with its “White Board” campaign, which transformed CBS OutdoorBulletins into oversized message boards complete with larger-than-life Styrofoam markers.Running in Los Angeles, New York and San Francisco, the customized boards attracted attention in high-profile locations while driving commuters online for more information.For UPS, Outdoor delivers!

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