CBS Outdoor and technology partner SideTrack Technologies Inc. announced today the launch of motion picture video walls on the tunnels of the San Francisco-area's BART subway system. The advertising will be sold by SideTrack as an adjunct to CBS Outdoor?s agreement with BART.

The ads, which will appear on tracks between Embarcadero and Montgomery stations, cover a distance of 800 feet. The displays combine traditional animation theory with advanced digital technologies, and are composed of 375 individually illuminated poster boards. At speed, the images blend together and the riders perceive the blended images as a 15 second "video wall" or "movie" outside the train window.

The retailing giant Target will be the first advertiser featured on the video walls, followed by Microsoft, Disney and Honda, among others.

"We are always looking for opportunities to provide our clients with new, effective and entertaining options for delivering their message to the important commuter audience that the BART riders represent," said. Larry Levine, President of CBS Outdoor. "SideTrack's tunnel ads fit the bill in a manner that adds to the overall effectiveness of the transit advertising platform."

Scott Slater of Haworth Marketing & Media, agency for Target said, "We are always looking for fun, innovative ways to interact with consumers. Motion picture videowall advertising provides an opportunity to engage consumers in an unexpected impactful way".


"We are proud and excited to have been chosen by CBS for this BART project, and we look forward to opening more markets to tunnel advertising with them," said Rob Walker, Founder and President of SideTrack. "Today?s launch combined with our launch in London a few weeks ago puts us into key markets across the globe."

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