successfully delivered the largest ad campaign in the segment’s history. The campaign, for a prescription drug, includes more than 5,000

phone kiosk locations in over 190 MSAs spanning 49 states. Total spending on the phone kiosk portion of the campaign is more than

$1.2 Million.

The ad campaign, placed by WOW US, a division of Kinetic Worldwide, uses a proximity targeting approach. Under the strategy, the

advertiser supplied a list of targeted doctors’

offices, clinics, and hospitals that prescribe the drug to patients suffering from bipolar disorder. PPM then matched the list against its

database of over 700,000 U.S. payphone locations, and selected locations in close proximity to the target offices. In most cases, the

phone kiosks are within a quarter-mile of the target addresses.

"Our client was targeting a very specific and difficult to reach audience; Prime Point's extensive network and geo-demographic mapping

technology allowed them to effectively and efficiently reach the target audience. This is Prime Point's largest campaign to date and is a

huge endorsement of Prime Point's ability to deliver highly targeted campaigns on a nationwide scope," said Prime Point CEO Karen

Robinson.

This program is a continuation of a trend in recent years in which drug companies promote prescription drugs directly to the end user.

Direct-to-consumer advertising prompts patients to ask their doctor for more information about a prescription drug, and obtain a

prescription when appropriate. The phone kiosk effort complements traditional in-office promotional efforts and maintains a constant

message presence in a relevant context, in contrast to popular 30-second television ads.

Prime Point Media is a fast-growing company in the rapidly expanding segment of the outdoor advertising industry known as Alternative

Out-of-Home advertising. The segment, which includes a wide range of new and unusual media offerings including ads on litter

receptacles, pizza boxes and taxi tops, has grown in recent years to approximately 17% of the $6 Billion outdoor advertising industry

according to estimates from the Outdoor Advertising Association of America (OAAA).

Prime Point Media, a division of OutdoorPartner Media, is the leading provider of national payphone advertising. Many of the world’s best

known brands, including American Express, Anheuser-Busch, Bank of America, Bristol-Myers Squibb, Coca-Cola, General Motors, Ford,

Miller Brewing, Procter and Gamble, Time Warner and Verizon have run advertising programs with the company. The Prime Point

network lets advertisers combine the benefits of out-of-home media placement -- such as a cost-effective, “always-on” presence -- with a

greater ability to target a specific audience. Prime Point’s proprietary database of more than 700,000 locations is highly correlated with

data on demography, ethnicity, income, business location and many other characteristics that let advertisers reach exactly the audience

they want.

WOW, a joint venture between WPP & Kinetic Worldwide, consists of 38 strategic specialists committed to creating innovative

brand-building solutions. WOW specialists act as media investment portfolio managers on behalf of our clients. WOW operates on the

philosophy that excellent vendor relationships coupled with strong marketplace clout allow for the most comprehensive programs. WOW

is the largest customer of the big 3 OOH vendors -- CBS Outdoor, Clear Channel and JCDecaux, accounting for 33%+ of all worldwide

OOH spending.

More information is available on the company’s website: www.primepointmedia.com.