The BlueFire MS line of products allows digital signage network operators to reach consumers through handheld mobile devices.

Santa Clara, Calif. (PRWEB) June 23, 2006 – BlueFire Digital has released “BlueFire MS Standard Edition” Mobile Marketing product. The BlueFire MS Standard Edition allows digital signage network operators to reach consumers on their most personal possessions: mobile phones and PDAs.

BlueFire MS Standard Edition takes advantage of Bluetooth wireless technology, which is saturating the mobile handheld market. BlueFire MS Standard Edition allows customers to receive such as music, video trailers, ring tones, wallpapers, sale and promotional items, coupons and catalogs on their mobile devices.

BlueFire MS Standard Edition comes with USB plug-n-play hardware with range up to 300 feet allowing digital signage to deliver messages directly to customers’ mobile phones without incurring any airtime charges. “With stagnating advertising revenue, DNS operators and alike can use BlueFire MS to add mobile marketing to their signages to justify viewer base and ROI to advertisers. Mobile marketing will be the norm for the digital signage in very near future and advertiser will demand it” says H. Jay Patel, President of BlueFire Digital.

The BlueFire MS line of mobile marketing products from BlueFire Digital are affordable and can be used in retail, banks, hospitality, corporate, restaurants, grocery stores, dental, optometry and medical clinics, public venues, churches, transit systems, gas stations, movie theaters and museums.

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