Prime Point Media and Pepsi recently completed the largest Bluetooth advertising campaign to date, including nearly 1,000 phone kiosks in 16 cities and 50 "PrimeCasting" (Bluetooth) transmitters that delivered over 70,000 hits.

A new case study on Pepsi's use of "PrimeCasting" Bluetooth technology in its Pepsi Smash^tm campaign demonstrates Prime Point Media's unique ability to deliver your message to consumers... on their terms and right where they are. To download the case study, click here.

Challenge

To support its new Pepsi Smash website, Pepsi's challenge was to raise consumer awareness and drive traffic to the site. Pepsi was looking for a multi-tier campaign that would combine traditional outdoor advertising with a Bluetooth solution to transmit video from the Pepsi Smash tm Website. A key requirement was to be on premise at point of purchase in 16 markets across the country.

Solution

Pepsi came to Prime Point Media for its answer. Using our extensive database of phone kiosks, we precisely matched Pepsi's criteria and we installed over 900 phone kiosk in 16 different markets with 4 different creative executions. The campaign incorporated PrimeCasting, a Bluetooth solution created for advertising, at 50 high-traffic locations in the Philadelphia and Pittsburgh markets. Each PrimeCasting unit broadcast one of four videos from the Pepsi Smash Campaign. Once downloaded, each user who received the videos was capable of sharing them with friends.

After the ads were installed in each market, PPM conducted regular audits of each location to ensure that each advertisement remained in good condition for the duration of the campaign. Prime Point Media is the only Bluetooth solution provider with the ability to quickly move an installed PrimeCasting jack in order to maximize the results of the program. Results were evaluated at regular intervals and underperforming locations were moved to better areas.

Results

This campaign is the largest Bluetooth advertising campaign to date! PPM nstalled 989 total units and 50 PrimeCasting jacks in the 16 markets for a total of nearly 2,000 panels. By the end of the campaign, the PrimeCasting jacks delivered over 70,000 hits and 7,800 successful downloads.

Program Snapshot

Advertiser : Pepsi

Markets : Monterey/Salinas, CA; Palmdale, CA; Santa Barbera, CA; Santa Maria, CA; Oxnard/Ventura, CA;San Luis Obispo, CA - Honolulu, HI - Boston, MA; Cape Cod, MA; Manchester, NH; Portsmouth, NH - Santa Fe, NM - Corning, NY - Philadelphia, PA; Pittsburgh, PA - Montpelier, OH

Timing : April-May 2007

View Premier Member Profile.....

---