With BlueFire uTV, guests, patrons or users can send pictures and videos from cameras on their mobile phones to LED, LCD, plasma or projection screens at the venue. Once the picture is displayed on the screen, users can send their feedback or opinions to the screen via SMS or text messaging.

BlueFire uTV not only increases the viewing span of users toward the signage but offers multiple ways to get customers involved via uTV channels. BlueFire uTV channels are geared toward occasions such as Birthdays, Girls Nights Out, holidays or can operate as a dedicated channel to specific advertiser or brand.

“BlueFire uTV will work with any digital signage software including our partners’ systems right out of box and presents a terrific opportunity to engage brand with their target customers,” says H. Jay Patel, President of BlueFire Digital. “End users, operators and venues can greatly benefit from BlueFire uTV because it can be used on a variety of occasions and provides mobile functionality at same time.”

In addition, BlueFire uTV’s content approval system lets pre-selected personnel such as a network operator or venue employees to pre-screen, block and ban obscene content in real time.

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