New York City, NY, August 1st, 2007- City Outdoor, Out-of-Home Advertising vendor, announced this week the re-direction of its sales force in response to City Outdoor’s persistent growth and dedication to new business development. Rick Del Mastro, President of City Outdoor, appointed industry veteran Edward Altieri to Sales Manager for all local and regional sales.

Altieri comes prepared with 23 years of sales experience fostered in such outdoor companies as Clear Channel, Interstate Outdoor, and most recently, Metromedia Technologies (MMT). Altieri will spearhead City Outdoor’s sales team as the point person for every phase of sales strategy in client relations.

“I have personally worked with Eddie for over 15 years,” said Del Mastro. “[I] know that his unique blend of optimism, drive, and industry know-how make him the perfect fit for our sales team and company.”

City Outdoor is a privately held vendor specializing in traditional outdoor advertising including acquisition, design, and leasing media space with complete follow-through client services to achieve any media objective. Based in New York City, City Outdoor has nationwide market density, as well as exclusive links with partner companies to deliver every client’s desired medium.

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