MARCUS EVANS ASIA PACIFIC CONFERENCE - 4^TH ANNUAL ALTERNATIVE ADVERTISING AND MARKETING

Reaching your consumer through outside-the-square, high impact, techniques and thinking

Never stop testing, and your advertising will never stop improving

- David Ogilvy

Stay ahead of the game using alternative methods for extraordinary results

Marcus Evans

Alternative advertising and marketing spend is on the rise. Alternative media strategies attempt to bypass the clutter of traditional advertising and marketing in an effort to reach targeted audiences, primarily through new media together with traditional marketing methods The industry outlook on alternative media strategies is that alternative media spend is leading the hyper-transformation of communications models akin to what happened with the advent of newspapers, radio, television and the Internet.

Marcus evans 4^th Annual Alternative Advertising and Marketing conference will look at a number of strategies that marketers can implement in their overall corporate strategy including best practices including mobile marketing, worth-of-mouth advertising, working on a limited budget, experiential and ambient marketing as well as global case studies and innovations. Specific areas within the use of Internet marketing will also be discussed including key topics such as search, monetising communities and social marketing, effective search directory and using the web to its full potential. Measuring and monitoring the performance of alternative media will be a key driver of this programme.

From this event delegates will expand their understanding of effective and measurable ways to use alternative advertising to support traditional marketing campaigns or strengthen their alternative portfolios opening up more market opportunity and exposure to their target consumer.

The details of the event as below:

Date: 4^th – 5^th October 2007

Topic: 4^th Annual Alternative Advertising and Marketing

Venue: Sydney Marriott Hotel, Australia

http://www.marcusevans.com/events/CFEventinfo.asp?EventID=12829

Key topics

· Producing the most effective campaigns on a limited budget

· Demonstrating ROI on alternative spend

· Building the most unforgettable experiential & ambient marketing campaigns

· Understanding how to use the web to its full potential

· Formulating a case for alternative advertising – meeting business goals and expectations

Target Audiences:

Directors, Senior Managers, Managers and Heads of:

§ Marketing

• Brand Management
• Brand Development
• Brand Strategy
• Corporate Strategy
• Corporate Development
• Corporate Communication
• Business Development
• Product Management
• Promotion
• Sponsorship & Affiliate Programs
• Customer Relationship Management
• Advertising
• Strategic Planning
• Consumer Research
• PR
• Media Companies

For further details and brochures, please contact:

Ms. Esther Wong

Tel No: +603 2723 6736
Fax No: +603 2723 6699

Email add: This e-mail address is being protected from spam bots, you need JavaScript enabled to view it

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