ATLANTA, GA, July 30, 2007 – Prime Point Media, based in Atlanta, is pleased to announce the hiring of Rob Figa as Vice President of Sales. In his new position, Mr. Figa will manage the company’s national and local sales forces and be responsible for building on PPM’s continued rapid growth. He will be based in New York.

“We are thrilled to have Rob at our company,” said Karen Robinson, President of Prime Point Media. “His talent and experience will be an invaluable asset as we continue to grow our business.”

A 20-year veteran of the outdoor advertising industry, Mr. Figa has extensive experience in developing new businesses, launching concepts, and expanding business in competitive markets. He previously held positions at Gannett Outdoor (now CBS Outdoor), Eller Media (now Clear Channel Outdoor) and Wilkins Media Company, where he spent nine years as a member of the executive management team. While at Wilkins, Mr. Figa opened a New York office and managed the company’s Baltimore branch. Most recently, he served as an independent consultant at Adgen Corporation, where he specialized in consulting outdoor media companies and the investment banking community on issues relating to the outdoor advertising business.

“I am looking forward to joining Prime Point and I am excited about tackling new challenges and working with a world class group of media professionals,” said Mr. Figa.

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