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Prime Point Media Adds Rob Figa as VP of Sales | Prime Point Media Adds Rob Figa as VP of Sales |
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ATLANTA, GA, July 30, 2007 – Prime Point Media, based in Atlanta, is pleased to announce the hiring of Rob Figa as Vice President of Sales. In his new position, Mr. Figa will manage the company’s national and local sales forces and be responsible for building on PPM’s continued rapid growth. He will be based in New York. “We are thrilled to have Rob at our company,” said Karen Robinson, President of Prime Point Media. “His talent and experience will be an invaluable asset as we continue to grow our business.” A 20-year veteran of the outdoor advertising industry, Mr. Figa has extensive experience in developing new businesses, launching concepts, and expanding business in competitive markets. He previously held positions at Gannett Outdoor (now CBS Outdoor), Eller Media (now Clear Channel Outdoor) and Wilkins Media Company, where he spent nine years as a member of the executive management team. While at Wilkins, Mr. Figa opened a New York office and managed the company’s Baltimore branch. Most recently, he served as an independent consultant at Adgen Corporation, where he specialized in consulting outdoor media companies and the investment banking community on issues relating to the outdoor advertising business. “I am looking forward to joining Prime Point and I am excited about tackling new challenges and working with a world class group of media professionals,” said Mr. Figa.
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AboutPrime Point Media, a division of OutdoorPartner Media (TSXV: OPX), is the leading provider of national payphone kiosk advertising, and also has a network of PartnerBins – litter/recycling receptacles that carry advertising on each side – in 10 U.S. cities. Many of the world’s best known brands, including American Express, Anheuser-Busch, Bank of America, Bristol-Myers Squibb, Coca-Cola, General Motors, Ford, Miller Brewing, Procter and Gamble, Time Warner and Verizon have run advertising programs with the company. The Prime Point network lets advertisers combine the benefits of out-of-home media placement--such as a cost-effective, “always-on” presence--with a greater ability to target a specific audience. Prime Point’s proprietary database of more than 700,000 locations is highly correlated with data on demography, ethnicity, income, business location and many other characteristics that let advertisers reach exactly the audience they want.
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