“We are always interested in connecting with our customer in a direct and non-traditional way. She leads an active, on-the-go lifestyle so communicating with her through the one device she carries at all times was an opportunity worth testing—especially in a large market where the media is fragmented and your message is easily lost.” Added Crista Lindberg, Director of Marketing, lucy. “The program drove sales directly to our store which was the objective, plus it gained us an immeasurable amount of brand awareness. The store team and district was thrilled with the effort.”

“Our mobile marketing products present a terrific opportunity to engage advertiser’s brand with their target customers” says H. Jay Patel, President of BlueFire Digital. “Out-of-home advertising networks such as billboards and digital signage can deliver great branding via mobile marketing going forward.”

“Outdoor advertising is evolving from one of the world’s oldest forms of advertising to an interactive, relationship building medium with the use of emerging technologies,” added Debbie Lawson, Market Manager, NextMedia Outdoor, Inc. “With the opportunity to communicate with consumers in an engaging and interactive way, the marriage of old and new multiplies the value to the advertiser exponentially.”

About BlueFire Digital
BlueFire Digital, a trendsetting technology company based in Silicon Valley, provides mobile marketing technology to out-of-home advertising and digital signage industry. Its products resolve the challenges facing operators of out-of-home advertising and digital signage networks: the need for scalability, cost-efficiency and innovative marketing.

About NextMedia Outdoor, Inc.
Parent company, NextMedia Group, Inc. is a diversified out-of-home media company headquartered in Denver, Colorado. Through its subsidiaries and affiliates, NextMedia Outdoor, Inc., owns and operates more than 6,000 bulletin and poster displays across the United States in large and mid-sized markets. NextMedia was founded by veteran media executives Carl E. Hirsch, Executive Chairman, and Steven Dinetz, President and CEO in 1999. http://www.nextmediagroup.net

About lucy
lucy is a Portland, Ore.-based lifestyle apparel company for women who value fit, style and performance. An expert in active ways of life, lucy listens carefully to the needs of women and creates apparel with on-the-go performance and versatility, as well as a healthy dose of style and color. With its own lucy stands apart and inspires confidence in those who wear the products and visit the stores. lucy label and exclusive designs from other designers and brands, lucy is a privately-held company, operating 50 stores nationally and online at www.lucy.com.
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Contact

Contact Person:	H. Jay Patel
Skype:	h.jay.patel
Direct Phone:	408.985.1444 x 1
Mobile:	408.205.8371
Public E-Mail:	This e-mail address is being protected from spam bots, you need JavaScript enabled to view it

Company

Website:	www.bluefiredigital.com/
Location:	West Coast
Company:	BlueFire Digital
City:	Santa Clara
State:	CA
Zip Code:	95054
Country:	USA
Address:	3150 De La Cruz Blvd. Suite 115
Phone #:	408.985.1444
Fax #:	408.416.3385
Media Kit:	Online Media Kit

About the author

H. Jay Patel is President of BlueFire Digital. BlueFire Digital provides mobile interactivity solutions for out of home digital advertising industry. BlueFire Digital specializes in Bluetooth and SMS connectivity to engage brand with consumer on their mobile phone.

Previously Released

Date	Title
Tuesday, 20 May 2008	What's The Fuss About Interactivity?
Tuesday, 29 April 2008	Monetization Strategy for Brands and Digital Networks
Tuesday, 31 July 2007	BlueFire Digital Releases BlueFire uTV, Communication on the Big Screen
Thursday, 19 July 2007	Out-of-home Mobile Marketing Success Chronicled by BlueFire Digital and NextMedia Outdoor, Inc.
Saturday, 23 June 2007	BlueFire Digital Release Standard Edition of BlueFire MS: Mobile Marketing Solution.
Wednesday, 05 April 2006	BlueFire Digital Announces Release of Next Generation of Mobile Marketing and Digital Signage Produc