(York, PA) – With world attention focused on “Live Earth, the Concerts for a Climate in Crisis,” which begin this evening and continue through the weekend, do it outdoors President and CEO Regis Maher has announced that the company will now use biodiesel fuel in its fleet of more than 100 Mobile Billboard trucks.

“We’re thinking globally and acting locally” Maher says of his company’s move to the nontoxic, biodegradable replacement for petroleum diesel fuel. “It’s a small step but one that we hope will resonate in the local business community and beyond. We’re proud to be one of the first commercial users of biodiesel in the Mid-Atlantic region.”

Biodiesel fuel is made from vegetable oil, recycled cooking oil and tallow. It is essentially free of the sulfur and carcinogenic benzene found in traditional diesel fuel. Most importantly, biodiesel is derived from renewable or recycled resources which do not add significantly to the greenhouse gas associated with petroleum-derived fuels.

do it outdoors has a “solid track record of doing business in an eco-friendly manner” according to Maher. He noted that the company utilizes electric Segway I-2’s and battery-powered X-Treme XB-500 scooters in its primarily urban marketing and advertising campaigns. The company is currently researching the feasibility of adding electric or hybrid automobiles to its mobile fleet.

do it outdoors has also established the Green Team initiative that uses an energy-efficient promotional campaign to reach an advertiser’s target audience. A Green Team recently helped promote the “Stop Global Warming College Tour” in Washington, D.C. Last summer the company created a unique floating billboard to help publicize Dow Chemical Company’s “The Human Element” campaign. The Dow effort was designed to heighten awareness of pressing global environmental and social issues.

do it outdoors has the largest mobile billboard fleet in the nation. Current and former clients include Nikon, Qwest, Clearwire and Direct Energy. The company displayed multiple mobile units at Super Bowl XLI and the 2007 Grammy Awards.

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About do it outdoors media, LLC

do it outdoors^® creates unique advertising opportunities to get your message noticed! Our national base of Account Executives work side by side with our clients to provide innovative and customized campaigns to spice up their media plans. We own and operate the largest, most elite fleet of mobile billboards in the industry! We answer challenges utilizing professional brand ambassadors, powerful scooter squads, magnetic Segway teams, multi-message trivision units, wrapped vehicles, unconventional mobile tours and much, much more! We provide turn-key project management and excellent customer service! All campaigns are targeted to meet your specific objectives and needs. We plan and coordinate all routes and actions with our state-of-the-art computer software and experienced operations and promotions staff. ALL vehicles/services are available across the country and can be instantly tracked through our GPS systems. We are forward thinkers; always creating and evolving our services to fit your needs. Need details about do it outdoors? Contact us at (888) 852-9143 or www.doitoutdoors.com.

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