Arbitron Realigns Outdoor Division to Improve Customer Support and Product Development

NEW YORK, September 13, 2004 – Arbitron Inc. (NYSE: ARB) is realigning its Outdoor Division to strengthen its current and future customer support operations, enhance product development and improve marketing capabilities.

The new structure integrates the marketing and sales functions for Arbitron Outdoor under separate executives, both reporting to Pierre Bouvard, president, New Ventures.

Effective immediately, Jacqueline Noel assumes the role of vice president, Marketing and Out-of-Home Advertising Agencies. Ms. Noel will spearhead all marketing initiatives aimed at outdoor media customers and out-of-home agencies, buying shops and advertisers. Ms. Noel was formerly vice president, Arbitron Outdoor.

Joan Gerberding, who recently assumed the role of vice president, sales for Arbitron Outdoor, will lead the overall sales effort for the division. Ms. Gerberding is a 35-year accomplished veteran of the media and broadcasting industries, most recently the president of Nassau Media Partners (NMP), formerly a division of Nassau Broadcasting Partners, in Princeton, N.J.

"This new structure will enable Arbitron Outdoor to more effectively respond to client needs in what is the fastest growing segment of Arbitron,” said Pierre Bouvard, president, Arbitron New Ventures. “Ms. Noel and Ms. Gerberding bring a wealth of knowledge and experience in the outdoor arena to our team which will create significant benefits for our customers and the industry-at-large.”

Both Ms. Noel and Ms. Gerberding will continue to be based in New York.

About Arbitron
Arbitron Inc. (NYSE: ARB) is an international media and marketing research firm serving radio broadcasters, cable companies, advertisers, advertising agencies and outdoor advertising companies in the United States, Mexico and Europe. Arbitron’s core businesses are measuring network and local market radio audiences across the United States; surveying the retail, media and product patterns of local market consumers; and providing application software used for analyzing media audience and marketing information data. The Company is developing the Portable People Meter, a new technology for radio, television and cable ratings.

Arbitron’s marketing and business units are supported by a research and technology organization located in Columbia, Maryland. Arbitron has approximately 1,700 full-time employees; its executive offices are located in New York City.

Through its Scarborough Research joint venture with VNU, Inc., Arbitron also provides media and marketing research services to the broadcast television, magazine, newspaper and online industries.

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