Intelligence Latest Campaign News TARGET Utilizes BicyTaxi For A Memborable Experience | TARGET Utilizes BicyTaxi For A Memborable Experience |
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TrashTalkFCM and Bicytaxi assists TARGET to promote the Target’s Sponsorship of the Houston Symphony Orchestra and increase awareness of the new Target location on I-10 in Houston, TX. A team of 5 BicyTaxis, each equipped with an Audio system playing Houston Symphony Orchestra music for consumers to enjoy while they were given free rides around Houston, TX. The BicyTaxis visited hotspots around the area such as the Museum District, Rice Village, the Theater District, and hotels such as Intercontinental Hotel and Hilton Hotel.
Brand Ambassadors driving the BicyTaxis also informed consumers that their complimentary ride was sponsored by Target, and told them about the new store location. The campaign duration consisted of three 8-hour promotional days and served up over 100,000 impressions. There were 232 complimentary rides given! View BicyTaxi's Premier Member Profile.....
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| Last Updated ( Friday, 06 July 2007 ) |
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