Transit outdoor media marketing reaches individuals during rush hour commuter traffic, inside trains and subways, especially on a local public transportation system. Transit outdoor advertising generates various impressions at a considerably affordable cost. Transit companies can display eye catching advertisements in areas such as bus stops, train stations, taxicabs, tollbooths, gas stations, and more. These categories of out-of-home advertising consists of the following categories of transit outdoor advertising:

Boat Advertising

Bus or Transit Advertising

Bus Bench Advertising

Bus Shelter Advertising

Parking Advertising

Railroad or Subway Advertising

Tool Booth Advertising

Taxi Advertising (taxi top, hub caps, interior taxi advertising)


There have been recently very unique uses of transit advertising combined with Guerilla Marketing. In 2005 Court TV the television channel used several forms of transit advertising, with creative tags lines on cabs, buses, transit shelter, manhole covers, deli bag ads just to name a few. This kind of use can spark news stories by major publications as added PR. Transit advertising is one of the main stays of the out-of-home category of advertising. Bus advertising with wrapped graphics, side panel, and bus back all offer significant market penetration to viewers, especially when used in high public transit populations.

Advertisers looking to target captive audiences utilize subways, railways, and high speed trains to retain viewers for several minutes as little as 5 minutes to as much as 1 hour of a commuters travels. Viacom offer whole subway domination packages that provide the brand with 1 sheets, wrapped rail cars, in cabin card racks, turnstiles. This has tremendous shock value and can further enhance with street teams with product samples. Those advertisers looking to take is to the next and get digital, would be interested in investigating SubMedia or SideTrack, both of these companies are working as strategic partners to provide shutter slide presentations that when the traveler is riding on the train the board animate to create a fluid commercial like presentation that can be seen by viewers in many different positions. Incredible tools for marketers to lock in a viewer, and for viewers to return for the entertainment factor.

Recently, we have seen from an outdoor media company in Orlando, is offering digital screens in buses and shuttles. Targeted Media Partners offer the internet for rear passenger in taxi cabs. The company is making huge strides in the way of governmental acceptance, which will put more of this type of service in more taxi cabs all over NYC.

Choosing Transit Media Providers

Transit outdoor advertising is a hugely successful category with years of proven effectiveness. There are many companies that fall into this category from the traditional to the new digital formats. Great Outdoor Network.com is one of the means that thousands of viewers visit every month as a outdoor advertising resource. We are committed to providing you with the information and marketing solutions to expand your company.

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