“Sports Marketing” is a highly effective means of targeting a specific demographic group. Different groups are classified by name, for instance, the “NASCAR Demo”. This is a predominantly white males, ages 25-65 with moderate to high income status. Because of the sports dramatic increase in attendance and television viewers it has eclipsed American Football in the US. The largest brands now use NASCAR to reach this demo, with car sponsorships across different levels of type of car racing. Car Sponsorship range in participation prices with several factors in consideration; cars performance in racing, length of time and experience of the team, current advertisers and so on. Almost every piece of the vehicles is available for sponsors. You may be able to purchase the steering wheel view or dashboard for the in-cockpit television view for one set fee. However, some companies will spend upwards to $2 to $5 million in sponsorships to be the title sponsor of a car. Advertisers know that this is a whole package deal complete with merchandising and winning races can place their brand in front of the billions of viewers all year.

There are many other forms of sports marketing that can be explored for an out-of-home advertising campaign. Stadium advertising is a big ticket with many available options and platforms to choose from. What stadium would be complete without the large billboards fixed inside the arenas and outside of the arena? Advertisers could dominate stadiums with a variety of products, for instance, the turnstiles can be equipped with a brands logo or message, bathroom stalls and urinals can have 1 sheet posters, digital screens for closed loop advertising, bar advertising with cups, coasters, product sampling for all attendees on specific days, chair backs with cup holder ads, interior boards surrounding the ball fields offer television time as an added benefit. These formats are all available to the advertiser for almost every sport, football, soccer, hockey, and basketball. For large sponsors, half time arrangements and score board advertising can create a dominating presence for the brand.

Sports marketing provide strategically placed, effective stadium marketing mediums such as custom promotional plastic bags, displayed on stadium seats, stadium snack racks, or receptacle advertising to captive an audience at a sports event. Creating brand awareness among a targeted demographic these displays serve as mini billboards. Another popular method for sports advertising involves ads printed on ticket stubs for the event, tickets for parking garages and valet services, pedicab advertising, golf course or golf cart advertising, ski resort advertising often providing sampling of a product to venue attendees.

Maximize your business's outdoor advertising potential by reaching your target demographic through sports marketing. Great Outdoor Network.com assists you with an array of out-of-home advertising resources, including data on sports marketing mediums, sports marketing providers, and sports marketing solutions. The Great Outdoor Network.com issues your company or advertising agency with comprehensive tools designated to assist you in the selection of the most effective sports marketing solutions.
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Strategic Sports Marketing Campaigns
Some sports marketing campaigns can build on the already significant reach of out-of-home advertising campaigns by capitalizing on broadcast sports' large viewership. Billboards, bulletins, and even digital media ads implemented in a stadium marketing campaign and effectively generate impressions among event attendees, thanks to their high visibility and prolonged exposure to a target market. Outdoor advertisements displayed at broadcast sports events can double their potential effect, thanks to additional exposure to the television audience

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