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Sitour USA Names Sr VP to Lead Outdoor Ski Advertising Company’s Global Automotive Marketing

KINGSTON, N.Y. -- October 17, 2006 -- Sitour USA, a leader in ski advertising and promotions, today announced that Richard W. Halladay has been named Senior Vice President to lead its global automotive marketing efforts.

Halladay brings more than 30 years of experience in advertising and marketing to his new position with the Kingston, N.Y.-based company. He also will be responsible for other national accounts.

Previously, he served as Vice President, Worldwide Account Supervisor at D’Arcy Worldwide in Troy, Mich., Account Supervisor at W.B. Doner & Company in Southfield, Mich. and Senior Account Executive at J. Walter Thompson in New York. He also was the editor of the Michigan State Chamber of Commerce’s Michigan Challenge Magazine.

“The automotive industry is an important and growing category for Sitour USA, where we have long-term relationships with national advertising clients,” said Monte Rios, the company’s founder and president. “Richard’s deep understanding of this and other target markets will help our clients ‘own the snow’.”

Halladay’s experience includes working with major clients in the automotive, computer, energy, food, home entertainment, media and hospitality industries.

Sitour has been an official General Motors (GM) supplier for more than a decade, providing integrated ski-resort advertising and on-site promotions for its Chevrolet and Pontiac divisions, among other Fortune 500 clients.

Halladay, a resident of Oxford, Mich., will serve as Sitour USA’s exclusive representative in the Great Lakes area. He holds a Bachelor of Arts degree from the University of Michigan and completed certificate programs in Marketing Communications and Strategy from The Wharton School and Harvard Business School.

Contact

SiTour USA

Contact Person:	Monte Rios
Direct Phone:	845.331.9000
Public E-Mail:	This e-mail address is being protected from spam bots, you need JavaScript enabled to view it

Company

Website:	www.sitourusa.com
Location:	Kingston, NY
Company:	Sitour USA
City:	Kingston
State:	NY
Zip Code:	12401
Country:	usa
Address:	195 Hurley Avenue
Phone #:	845.331.9000
Fax #:	845.331.9050
Media Kit:	Sitour USA

About

Sitour USA is a leader in advertising and event promotions to skiers and snowboarders, providing exclusive on-site ski resort advertising at 1,000 resorts in 14 countries. Sitour reaches 70 percent of the market’s total skier visits with advertisements that deliver complete saturation both on the mountains and inside the resort lodges. It also is a leader in on-site promotions, executing national ski event marketing tours.

Previously Released

Date	Title
Wednesday, 06 August 2008	Ski and Snowboard Resorts are Great for Green Advertisers
Saturday, 01 December 2007	Chevrolet Gas Friendly to Gas Free Display is coming to a ski area near you!
Thursday, 11 October 2007	Digital Media Network at Sitour Ski Resorts Sitour OOH Marketing Affordable for Small Businesses
Tuesday, 09 October 2007	OOH Network Can Link National Advertising to Local Trials
Monday, 25 June 2007	Sitour USA Expands Digital Media Signs for Ski Advertising
Tuesday, 17 October 2006	Sitour USA Names Sr VP to Lead Outdoor Ski Advertising Company’s Global Automotive Marketing
Sunday, 06 August 2006	Sitour USA Expands Its Advertising Network with Three Top Eastern Ski Resorts
Sunday, 12 March 2006	SITOUR USA Takes Outdoor Ski Advertising Digital With First Wireless Electronic Message Centers

Last Updated ( Wednesday, 06 August 2008 )

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