US health clubs while accelerating the rollout of the fitness industry’s

first national digital and video media network

ClubCom, the world’s largest digital and video media network in health clubs, and Health Club Panel Network, the nation’s largest provider of advertising and marketing opportunities in health clubs to national brands, agreed today on a landmark agreement that provides HCPN with the exclusive right to sell advertising to national brands on ClubCom’s health club media networks throughout the United States.

This agreement immediately increases HCPN’s exclusive network reach to nearly 3000 health clubs and well over 10 million active health club members nationwide. In terms of key market penetration, HCPN will now be able to offer its extensive roster of national advertisers unique access to nearly 7 in every 10 active health club members in the top 20 DMA’s.

“We’re thrilled to get this deal done,” said Mike Lederer, Executive Vice President of Captive Media, HCPN’s parent company. “ClubCom’s network perfectly complements HCPN’s existing network. It’s great for us and it’s great for our clients, as by consolidating these extensive health club media assets under one company, national advertisers and their agencies can easily and efficiently buy what they need while getting even greater penetration against the ‘active adult’ audience than ever before,” he added.

“This transaction brings tremendous immediate and future value to our health club partners,” said Tom Lapcevic, President of ClubCom. “HCPN is one of the most credible placed-based media companies in the country. They have effectively developed the health club space as a viable and increasingly popular medium for national advertisers. This makes them the best candidate to fully exploit the tremendous advertising potential that ClubCom’s in-club media networks offer national brands,” he added.

HCPN will immediately begin selling ClubCom’s in-club video monitors and ambient audio to national advertisers as part of HCPN’s extensive health club media and marketing assets – including static signage, floor graphics, sampling and event marketing. Additionally, HCPN and ClubCom will work together to create even greater convergence of their club networks – installing ClubCom’s video and audio technology into HCPN’s health clubs and static signage into ClubCom’s health clubs.

“One of the biggest trends in the advertising community today is the shift in dollars from traditional to non-traditional media,” said Richard Hirsch, EVP of Marketing for Health Club Panel Network. “We know we have a unique non-traditional advertising and marketing medium that major advertisers are increasingly using to reach ‘active adult’ consumers. Our goal with ClubCom is to ensure that, for years to come, when national advertisers want to reach this audience we can meet their needs and exceed their expectations with the extensive and diverse base of in-club assets we can provide,” he added.

About HCPN:

Founded in 1995 by Captive Media, Inc., HCPN has grown to become the largest and most reputable player in the field of health club advertising and marketing. HCPN’s exclusive network now extends to nearly 3000 clubs across 45 states and 100+ DMAs. HCPN’s on-going clients include Kraft, Unilever, P&G, Nissan, Pfizer, American Express, Coca-Cola and many others. Club owners benefit from HCPN through the generation of additional non-dues revenue, enhanced member retention and additional traffic driven from promotional events sponsored by HCPN’s advertising clients. HCPN is headquartered in Los Angeles.

For more information about HCPN please visit www.healthclubpanel.com.

About ClubCom:

Founded in 1999, ClubCom, Inc, is a pioneer and leader in constructing and operating private television networks for targeted out-of-home communities. ClubCom provides fully customized television and data programming services in over 1,000 facilities throughout the United States, the United Kingdom and Australia. ClubCom is part of Amer Sports, the world’s leading sports equipment company, with internationally recognized brands including Wilson, Atomic, Suunto, Precor, Mavic and Salomon.

For more information about ClubCom please visit www.clubcom.com.

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