“We told them it had to look good enough to eat,” said Cathy Knowlson, Account Supervisor for the KFC account, referring to the giant bowl. And it does; towering in the back of a colorful branded multimedia vehicle next to a large paper bag and beverage cup, it’s pretty hard to miss. The vehicle also blasts out audio messages on eight-external speakers and sends a Bluetooth coupon to people’s cell phones.

Part of the campaign package also included several major events. At the Seattle Mariners winning game on June 2 against the Texas Rangers, GoMobile Advertising’s street teams passed out 2500 “Go Mariners” signs with coupons on the back. The team included five people on foot, five branded Segway scooters and the company’s vice president, Mike Seifert, who sat up on the roof of the vehicle and waved at passersby. “The event was a huge success,” said Seifert, who saw the signs up on a television screen captured by a camera operator on the field before a commercial break. “These guys were going nuts…it’s amazing how many people were taking pictures in front of the rolling bowl.”

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The purpose of the vehicle, in addition to announcing the launch of KFC’s newest bowl, is to drive traffic to KFC’s newest web idea: www.kfcbowls.com. The new site features a flash game and a contest, where contestants can enter to win a home entertainment system valued at over $5,000. Information about the contest has been distributed on all of KFC’s marketing materials, and is written on the multimedia vehicle.

http://www.greatoutdoornetwork.com/GON/gomobile 

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