Mobile Billboard Advertising has been on the outdoor media scene since the nineties as a form of outdoor advertising. During those times there were only a few mobile billboard operators that had units appearing as one complete unit. Prior to this time mobile billboards looked more like mobile ad boards. They were drawn by a separate truck or van vehicle and had the mobile ad boards in tow. These type of mobile ads where typically an A Frame format and the presentation was weak.


In today’s outdoor advertising scene the mobile billboard is one of the most used Ambient Media products. Ad display units are blended with the truck cab to provide a more cohesive presentation. Mobile billboards can be seen in commercials like Capital One credit cards, but more importantly mobile billboards can be placed virtually anywhere. Mobile media units digital billboards, mobile tri-vision, back lit mobile billboards, are all variations on the original concept. The medium is highly effective at targeting demographic groups, sporting event, concerts, dense traffic locations, beaches at an event vehicle. Routes provided can be predetermined prior to the start of the advertising campaign. There are some mobile billboard companies which offer GPS tracking for their client to review reports of activity. There are some GPS systems which provide online tracking for up to the minute reports of mobile billboards traveling in the market.


Mobile Billboards in whatever form command mass attention and are completely targetable. Other uses for mobile billboards can be integrated with guerilla marketing tactics, brand campaigns, product releases, and grand openings. With new versions of mobile billboards such as tri-vision mobile billboards, which rotate images using a flip scroller and all the traditional billboard counterparts. Rotations can be synchronized and provide the advertisers the ability to combine several ad copies and change outs. Some mobile billboards have digital screens such as Advan Mobile which feature large plasma screens for viewers to stop and watch quality television presentations. The use of this product can be quite effective at generating crowds.
Back-lit mobile billboards are mobile billboards that are able to light artwork or creative from behind. This can be accomplished by a hollow box frame truck unit with a duratran production layer to provide high visibility of an ad from great distances. New mobile units from outdoor media companies are enclosed plexi-glass for the purpose of a mobile showroom. Many fashion and even Ft Lauderdale tourism Sunny.org used this form of mobile unit to create a virtual environment for on lookers to be engaged.


Because the concept is becoming more accepted and widely used in many of the top DMAs, smaller mobile billboard companies are cropping up everywhere. This may be a decision that you would make if you were working with a media plan that is only in one specific market. But if your media plan calls for multiple markets, even a little as two markets, it is better to work with a company having national reach, or even entertain the use of Truck side Advertising.
Providing a range of choices in the out-of-home advertising industry, each consisting of subdivisions. Great Outdoor Network.com is an educational Internet resource center for media and advertising professionals interested in outdoor advertising. Outdoor advertising media professionals can exercise these valuable sources to discover the most operative and beneficial solutions for their out-of-home advertising campaign requisites.


Mobile Billboard Advertising Wraps
Mobile media advertising is continually expanding in the rising market, creating development of viewer’s awareness of a product or service. Mobile advertising can also include the use of auto wraps advertising, bus banners or wraps advertising, catering truck advertising, taxi top advertising, and truck side advertising. Advertising car wraps are a more and more prevalent method of outdoor billboard advertising. Vehicles, like Hummer, Explorer, and Beetles can be wrapped with a 3M production and installed quickly to grab the attention of people while the public is driving next or around the unit. 3M production is made out of adhesive vinyl; automobile car wraps clothe an entire automobile of any size with a visually attractive, colorful outdoor advertisement. Some outdoor media vendors of auto wraps can employ the services of private citizens to wrap their own private vehicles in a brand’s creative. There by leasing their vehicle for commercial advertising use.


Truck Side Advertising
Truck side advertising is a branding tool that can span an entire fleet of trucks from coast to coast or targeted to local roadways. Take in the instance of Swift Trucking Service delivers to JC Penny locations, WalMart location to just to name two…but they deliver consumer products in major and non top 20 DMA in the country. Some of the markets they travel into are heavily restricted on billboard signage due to zoning laws. Swift will lease the sides and rear of their trucks to outdoor media companies to manage media request from advertising agencies. The direct benefit for the trucking company is that it is extra income or offset maintenance costs of trucking units. This is common practice, but the majority of trucking companies are working with media vendors. Routing your advertisement, predetermined by the client, to ensure proper targeting of a demographic.


The great benefits of using truck side as part of your overall outdoor media program are these: 1. The general public is unable to discern whether or not the products contained in the vehicle are the property of the advertiser. 2. Many of the units are scheduled to run daily into the markets and some offer GPS tracking. 3. Truck side is a branding tool by staying in market for long period of time. 4. Truck side advertising cost is relatively low for a 3 month period and even greater ROI when used for periods longer than 3-6 months. 5. Provide a larger than life presentation that can dominate the view of consumers to absorb all information on advertisements.


Mobile Media Advertisements can target a specific event or can increase/maintain brand awareness. Generating brand interest, these enormous, commanding advertisements operate freely throughout an area, targeting mass amounts of audience. Review case studies, photos, and the portfolios of the brands that have been carried by the mobile billboard operator or truck side companion the Great Outdoor Network.com. Some companies offer a host of marketing promotions and concepts which assists you in the best uses for your client.