Once the production is complete it must be delivered into the target markets for your campaign. Accurate information pertaining to the delivery destination can save you days in the re routing of production sent to a corporate office location instead of the location where the installation team is located. Recorded keeping of the timeline and ETA information is helpful in the overall management. It is prudent by the media buyer to know at all times where they are at in the logistics of the campaign.


The production installed by the outdoor media company should create the final piece of your placement puzzle. A Proof of Performance supplied by the media vendor allows for client review of the media placed in photographs, video presentation and backed up by the supplied installation dates and data. Your media placement is complete and the accounts receivables departments begin active communications. Data should start being cultivated on the performance of the ads in the market.


Media Placement Analysis
Analysis of outdoor media buy or placement is the practice of obtaining the research on the performance of a new ad in a DMA. Have there been influxes of sales in close proximity to the ad placement? Floor traffic and coupon tracking may also provide insight into the analysis. It is important to set the correct expectations on a campaign, to report on the cause and effect of your marketing strategy. Branding strategies or Brand Campaigns are focused on the foster of the recall of a brand, when a consumer is prepared to buy a product or service. Advertising campaigns aimed at having a direct effect on impulse shopping might have a slightly different outdoor advertising program. Because outdoor media inspires a direct emotional connection to the viewer a purchase for a product or services, this might affect sales where you are not tracking. What if you have data from other markets where your ads were not run?


Great Outdoor Network.com provides media buying services to assist you with your media placement. In addition, there are companies such as Carroll Media Services, which can provide detailed reports on all the media that was placed in a market nationwide. The Outdoor Media Zone offered by The Great Outdoor Network has free media management tools to assist in the tracking and reporting process of your outdoor advertising campaign.

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