Intelligence Latest Campaign News Keeplan Winter Sports Hitting the Slopes with Emer'gen-C Vitamin C Drink | Keeplan Winter Sports Hitting the Slopes with Emer'gen-C Vitamin C Drink |
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Keeplan Winter Sports, a division of Vacation Connections, which markets to consumers when they are most receptive, is Mix this winter. This high impact, six month campaign is targeting destination ski areas located in Colorado, Utah, New Mexico, California, Vermont, Maine, and New Hampshire. By utilizing Keeplan's vast network of ski resorts, Emer'gen-C is reaching active consumers in an on-the-go environment where energy and immunity are top-of-mind. Emer'gen-C is dominating the slopes and resort areas by utilizing multiple marketing vehicles such as ski and snowboard rack advertising, lift line advertising, on-mountain event marketing, direct marketing and product placement in hotel rooms, and billboard advertising in hotel lobbies. Keeplan's clients often use a combination of these media vehicles in order to interact with their consumers multiple times per day, truly cementing the brand's message and product into the consumers mind. This ski season, Emer'gen-C is generating over 77 million impressions from this program alone. "The Keeplan Winter Sports sampling program is the perfect marketing vehicle for Emer'gen-C Vitamin C Drink Mix as it introduces our target market to our product at the exact time of need - when they are around a lot of people, exposed to cold weather, and in need of extra energy to keep them on the slopes even longer. The program is also very comprehensive, as it reinforces our sales message presented via in-room direct marketing and in-lobby signage. In addition, our ski rack ads are, not only a convenient reminder of where skiers leave their equipment, but a nice, subtle method of creating more product awareness for Emer'gen-C." -Melissa Peters - Marketing & Media Relations Manager for Alacer Corporation View Keeplan's Network Profile: click here Contact Information: KEEPLAN Telephone: 970-748-0330 www.keeplan.com Richard Thompson Telephone : 970-748-0330 Fax : 970-748-9113 Email : This e-mail address is being protected from spam bots, you need JavaScript enabled to view it Website : www.keeplan.com              |
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