Indoor Advertising is one of out-of-home advertisings oldest form of media. Some may say that indoor advertising is a form of non-traditional because it is not a billboard, bus shelter, etc. However some of the newer components that have been added to the arsenal of indoor advertising referred to as indoor media are classified as non-traditional. Take for example the term “Place Based Media” this is in fact a non-traditional form of media. These are items that are available to viewers inside a venue, a beverage container designed to showcase a brand, or a container which holds a DVD in the lid are place based indoor media. Other forms of this type of indoor media include nail emery boards in nail salons, pop displays with product sampling, snack racks at ball games and movie theaters, branded tote bags that are distributed directly to the consumers are all examples of place based indoor advertising.

Indoor advertisement displays are the predominate forms in this category of out-of-home advertising. These displays can be seen inside subways stations in 1 sheet form ad displays. Movie releases use 1 sheet posters inside the theaters but also in local convenience store fronts. Examples of indoor advertising can be illustrated in health clubs, restrooms, mall displays, airports, restaurants, nail salons, stadiums, gas stations, corporate office buildings, grocery stores, convenient stores, movie theatres, nightclubs and sports arenas. These fixed poster panels can also be back lit panels from some of the outdoor media companies that offer indoor advertising. There are new emerging outdoor media vendors that offer digital displays, featuring live content delivery on the panels as well. The maturing networks of these companies suggest a growth in the indoor media arena. More over, forward thinking companies are integrating coupon distribution with the panels, and package promotional events, sweepstakes, employee involvement with t-shirts and product sampling in conjunction with pop displays.

Utilizing indoor advertising and indoor media products as part of an entire media plan can ensure maximum coverage in target markets. Many case studies are available to showcase the impact on sales and awareness of products that use the services in stand alone programs performed by the indoor media vendors. Take the time to explore all available options that can be built into your advertising campaign to maximize effectiveness and advertising spend. Depending on the outdoor media vendors availabilities you have the possibility of purchasing entire networks which will take the logistical headaches by cherry picking through locations offered by several different vendors. “Every step taking into the planning of your campaign saves you two steps in execution.” Great Outdoor Network.com can help you find an outdoor advertising network specializing in health clubs, enabling you to target a variety of consumer groups.

Popular Indoor Advertising
Commuter trains are just another popular indoor advertising medium. Proving significant effect the advertising displays are mounted inside commuter trains, offered in standard panel (1 sheet) or back-lit advertisements. Subway or railway advertising provide multiple benefits, reaching affluent commuters and business clientele on a daily basis. Commuters traveling of Acela or Amtrak trains along the east coast allow marketers to target a choice demographic across Boston, Providence, New York, Philadelphia, Baltimore, and Washington D.C. A company like Corporate Image Media for instance, delivers a high volume of passengers on these commuter trains enables railway ads to produce millions of impressions monthly. What makes subway advertising truly unique, however, is that it can capture commuters’ attention to an advertisement for a period of time, sometimes up to four hours a day for regular commuters. Commuter Railway Advertising .

Great Outdoor Network.com provides information and assistance for all of your outdoor advertising needs. Our mission is to educate media buyers from the inexperience to the savvy media professional. Through a better understanding of the best uses of outdoor media it will continue the overall growth of the outdoor industry. The outdoor advertising industry as reported by the OAAA (Outdoor Advertising Association of America) has been on a steady increase into the billions and attaining a larger market share of advertising media programs.

The Great Outdoor Network.com is an online resource for the latest trends and new emerging products made available to media buyers as a no cost solution. The outdoor media companies represented on the web site offers an extensive variety of information on outdoor services for advertising campaigns. Search a large database of advertising companies when determining which out of home vendor fits your advertising needs. Great Outdoor Network.com can help you prepare and compare outdoor media vendors nationwide and examine outdoor media company portfolios (photos, description, markets, offices and case studies.)

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