Jennie-O Turkey Store, a subsidiary of Hormel Foods and the largest seller of turkey products in the country, launched a campaign in HCPN clubs earlier this year to promote its Jennie-O Turkey Store in-store concept. The campaign's goals were to increase awareness of ground turkey as an easy and healthy ingredient in home meal preparation and, via take-one coupons offered on the panel, drive trial and sales of Jennie-O Turkey Store's ground turkey.

"Health club members were a strategic fit for us since they eat more protein-based foods than the general population and are keenly tuned into health messaging in the clubs", said Cris Eide, Group Product Manager for Jennie-O Turkey Store. "This was one of our first campaigns outside of traditional media, so we weren't exactly sure what to expect, but we were really pleased. HCPN was easy to work with, our panels looked great in the clubs and, most importantly, our coupon redemption rate (between 5-10%) vastly exceeded our expectations", he added. "We look forward to further successful campaigns with HCPN in the near future".

"I knew this campaign was going to be a success," said Karen Koonce, HCPN's VP of Sales in Chicago who oversees the Jennie-O Turkey Store account. "I was giving a potential client a club tour while the Jennie-O Turkey Store campaign was running and, just as the client asked how well coupons were redeemed off the panel, a health club member stepped in front of the Jennie-O Turkey Store panel so he could take one of the coupons!", she added.

For more examples of HCPN case studies, click here .

Visit Health Club’s Premier Member Profile…

Guerilla Advertising in Health Clubs nationwide Due to its longstanding successful relationships with the many clubs in its network, HCPN has been able to extend beyond panel and digital advertising to offer countless additional ways for brands to ‘touch’ he...
Panel Advertising in Health Clubs Panel Advertising (the "P" in HCPN) is our core product offering. We have been placing panels in health clubs since 1995, and we do it better then anybody else, ensuring our clients’ campaigns get noticed and a...
Digital billboards in health clubs HCPN Digital Broadcast (HCPN-DB) is the nation’s largest narrowcast digital media network in health clubs. * HCPN-DB runs throughout each of its participating clubs in a variety of formats, including vi...

---