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Exclusive with Lady of America Print E-mail
HCPNews: Health Club Panel Network enters 2006 with over 2006 health clubs strong.
Nation's largest health club media and marketing network continues growth spurt; signs exclusive deal with Lady of America Franchise Corp.

HCPN provides its brand and agency clients with the most comprehensive network of health clubs in the country for advertising and marketing opportunities. And that network continues to grow in size and dominance, as more and more of the top club chains continue to join HCPN.

One of the most prominent recent additions is Lady of America Franchise
Corp., a 600+ franchise-based chain, located in 47 states.

Lady of America recently designated HCPN as its exclusive preferred vendor for in-club advertising. Franchisees are being encouraged by Lady of America management to join HCPN.

"We definitely did our due diligence in this marketplace," said David Himmel, Vice President of Marketing at Lady of America. "HCPN is the biggest player by far, they've been around the longest, and they have the best reputation, so it made our decision of who to exclusively designate an easy one. We look forward to a great 2006 and beyond with HCPN," he added.

"We're thrilled to add Lady of America to our network," said Cherie Deeds, HCPN'’s Venue Relations Director. "Their clubs get great traffic, are in key DMA's, and many offer amenities and services, like childcare, cafes, community events, etc. that really make them increasingly integral to the lives of their members – making these clubs that much more valuable as advertising and marketing venues for our agency and brand clients," she added.

For more information on HCPN Click Here to review their profile.

Visit Health Club’s Premier Member Profile…

Company

Website:www.healthclubpanel.com
Location:Encino, CA
Company:Health Club Panel Network
Address:17835 Ventura Blvd Suite 100
City:Encino
State:CA
Zip Code:91316
Country:United States
Phone #:+18184018888
Fax #:818-401-6666


About

Founded in 1995, HCPN has grown to become the largest and most reputable player in the field of health club advertising and marketing. HCPN’s exclusive network now extends to nearly 3000 clubs across 49 states and 120+ DMAs. HCPN’s clients include Kraft, Unilever, P&G, Nissan, Pfizer, American Express, Coca-Cola and many others. Club owners benefit from HCPN through the generation of additional non-dues revenue, enhanced member retention and additional traffic driven from promotional events sponsored by HCPN’s advertising clients. HCPN is headquartered in Los Angeles.


DateTitle
Wednesday, 16 July 2008HCPN names Lon G. von Hurwitz President of Sales
Wednesday, 16 July 2008Beyond the Panel: MRI Segmentation Analyses reveal health club members are "Buyers of the Best"
Wednesday, 02 April 2008Parthenon Capital Invests in The Health Club Panel Network
Friday, 14 March 2008Top Retail Brands Are Discovering The Value Of Indoor Advertising
Sunday, 06 January 2008Health Club Panel Network enters 2008 with close to 3,000 clubs strong across 49 States
Tuesday, 25 December 2007Health Club Ads For Always
Saturday, 01 December 2007HCPN Audience Data Now Integrated Into IMS Media Planning Software
Thursday, 02 August 2007Setting the Bar in Health Clubs
Thursday, 19 July 2007USA Today reports on the many benefits of health club advertising and marketing
Thursday, 19 July 2007Research Alert: Talkin' Turkey about HCPN coupon redemption
Tuesday, 10 July 2007IHRSA Selects HCPN As Its Exclusive Sampling and Promotions Agency
Thursday, 31 May 2007HCPN-Digital Broadcast (HCPN-DB) off to strong start with help from Amex, Nike, Bayer and many other
Thursday, 31 May 2007Health Clubs Are #1 Venue For Consumer Engagement With OOH Digital Media, New Research Study Reveals
Wednesday, 18 April 2007HCPN Strikes Deal With OAAA To Sponsor Fitness Center At Tradeshow
Friday, 30 March 2007AAAA National Conference
Thursday, 01 March 2007HCPN / Any Time Fitness
Tuesday, 13 February 2007New MRI Segmentation Analyses
Monday, 01 January 2007Health Club Panel Network Secures All National Advertising
Saturday, 11 March 2006Place Based Health Club Marketing
Monday, 02 January 2006Exclusive with Lady of America
Tuesday, 14 June 2005SPECIAL K® WINS TWO EFFIES FOR HCPN CAMPAIGN
Tuesday, 07 June 2005Beyond the Panel: JENNIE-O TURKEY STORE® finds health club members gobble up its coupons.

Guerilla Advertising in Health Clubs nationwide
Due to its longstanding successful relationships with the many clubs in its network, HCPN has been able to extend beyond panel and digital advertising to offer countless additional ways for brands to ‘touch’ he...
Panel Advertising in Health Clubs
Panel Advertising (the "P" in HCPN) is our core product offering. We have been placing panels in health clubs since 1995, and we do it better then anybody else, ensuring our clients’ campaigns get noticed and a...
Digital billboards in health clubs
HCPN Digital Broadcast (HCPN-DB) is the nation’s largest narrowcast digital media network in health clubs. * HCPN-DB runs throughout each of its participating clubs in a variety of formats, including vi...





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Last Updated ( Thursday, 17 July 2008 )
 
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  • EZINE

    OUTDOOR REACH MAGAZINE -Outdoor Adveritisng NEW!! Download your copy of OUTREACH MAY 2008 Volume 1, 3rd Edition.

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    In this issue:

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    Read it here first or hear about later.

 

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