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New MRI Segmentation Analyses

HCPNews: New MRI Segmentation Analyses reveal health club members are "Buyers of the Best"
Provider of data for media planning and marketing campaigns now offers insightful profiles on consumer buying styles, with active health club members indexing strong in the "Buyers of the Best" category. Conducting detailed in-home interviews with 26,000 adults nationwide for nearly 30 years has made Mediamark Research Inc. (MRI) and its consumer insights database an indispensable resource for media planners and marketers. MRI recently enhanced its offerings through the introduction of customized segmentation analyses that delve beyond traditional demographic data; to the creation of actionable consumer group profiles.

"Consumers with similar demographics often have quite dissimilar approaches to consumer products and product categories," says Michal Galin, Vice President of Research at MRI. "These segmentation analyses are designed to help marketers go beyond demographics to understand the ‘why’ that underlies consumer behavior."

For the Buying Styles analysis, MRI grouped consumers into five distinct purchasing profiles: Buyers of the Best, Habitualized Havers, Swayable Shopaholics, Conscientious Consumers and Penny-Pinchers.

According to MRI, active health club members indexed at 138 for Buyers of the Best (and only 68 for Penny-Pinchers). MRI categorizes Buyers of the Best according to the following terms:

Low price is not the objective to consumers in this segment; it’s quality that matters most. They are careful to buy the best and brand loyalty trumps all other considerations in their purchases. They favor environmentally safe products, are extremely comfortable with new technology and always check the ingredients and nutritional content of food products they buy.

"We're thrilled with these new MRI analyses, for both our clients and ourselves," said Richard Hirsch, EVP of Marketing for HCPN. "MRI's traditional database reveals health club members to be upscale, early adopter, influential consumers in their communities throughout the country – so it's not surprising they would index so high in the Buyers of the Best profile. Our clients have been benefiting from our ability to uniquely reach this attractive audience for over a decade, and we look forward to even more success in the future," he added.

Visit Health Club’s Premier Member Profile…

Contact

Contact Person: Dave Kovisto

Direct Phone: +18004682211 ext 114

Public E-Mail: This e-mail address is being protected from spam bots, you need JavaScript enabled to view it

Company

Website:	www.healthclubpanel.com
Location:	Encino, CA
Company:	Health Club Panel Network
Address:	17835 Ventura Blvd Suite 100
City:	Encino
State:	CA
Zip Code:	91316
Country:	United States
Phone #:	+18184018888
Fax #:	818-401-6666

About

Founded in 1995, HCPN has grown to become the largest and most reputable player in the field of health club advertising and marketing. HCPN’s exclusive network now extends to nearly 3000 clubs across 49 states and 120+ DMAs. HCPN’s clients include Kraft, Unilever, P&G, Nissan, Pfizer, American Express, Coca-Cola and many others. Club owners benefit from HCPN through the generation of additional non-dues revenue, enhanced member retention and additional traffic driven from promotional events sponsored by HCPN’s advertising clients. HCPN is headquartered in Los Angeles.

Previously Released

Date	Title
Wednesday, 16 July 2008	HCPN names Lon G. von Hurwitz President of Sales
Wednesday, 16 July 2008	Beyond the Panel: MRI Segmentation Analyses reveal health club members are "Buyers of the Best"
Wednesday, 02 April 2008	Parthenon Capital Invests in The Health Club Panel Network
Friday, 14 March 2008	Top Retail Brands Are Discovering The Value Of Indoor Advertising
Sunday, 06 January 2008	Health Club Panel Network enters 2008 with close to 3,000 clubs strong across 49 States
Tuesday, 25 December 2007	Health Club Ads For Always
Saturday, 01 December 2007	HCPN Audience Data Now Integrated Into IMS Media Planning Software
Thursday, 02 August 2007	Setting the Bar in Health Clubs
Thursday, 19 July 2007	USA Today reports on the many benefits of health club advertising and marketing
Thursday, 19 July 2007	Research Alert: Talkin' Turkey about HCPN coupon redemption
Tuesday, 10 July 2007	IHRSA Selects HCPN As Its Exclusive Sampling and Promotions Agency
Thursday, 31 May 2007	HCPN-Digital Broadcast (HCPN-DB) off to strong start with help from Amex, Nike, Bayer and many other
Thursday, 31 May 2007	Health Clubs Are #1 Venue For Consumer Engagement With OOH Digital Media, New Research Study Reveals
Wednesday, 18 April 2007	HCPN Strikes Deal With OAAA To Sponsor Fitness Center At Tradeshow
Friday, 30 March 2007	AAAA National Conference
Thursday, 01 March 2007	HCPN / Any Time Fitness
Tuesday, 13 February 2007	New MRI Segmentation Analyses
Monday, 01 January 2007	Health Club Panel Network Secures All National Advertising
Saturday, 11 March 2006	Place Based Health Club Marketing
Monday, 02 January 2006	Exclusive with Lady of America
Tuesday, 14 June 2005	SPECIAL K® WINS TWO EFFIES FOR HCPN CAMPAIGN
Tuesday, 07 June 2005	Beyond the Panel: JENNIE-O TURKEY STORE® finds health club members gobble up its coupons.

Marketplace Ads

Guerilla Advertising in Health Clubs nationwide
Due to its longstanding successful relationships with the many clubs in its network, HCPN has been able to extend beyond panel and digital advertising to offer countless additional ways for brands to ‘touch’ he...

Panel Advertising in Health Clubs
Panel Advertising (the "P" in HCPN) is our core product offering. We have been placing panels in health clubs since 1995, and we do it better then anybody else, ensuring our clients’ campaigns get noticed and a...

Digital billboards in health clubs
HCPN Digital Broadcast (HCPN-DB) is the nation’s largest narrowcast digital media network in health clubs. * HCPN-DB runs throughout each of its participating clubs in a variety of formats, including vi...

Last Updated ( Thursday, 17 July 2008 )

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