Guerilla Marketing, for all which subscribe to SunTzu Art of War are very familiar with this type of terminology to targeting a market place. This is a surprise event to take your competitors off guard by not giving them time to react to your well strategized marketing campaign. The practice of using well time guerilla marketing events allows advertisers to launch a new product or service to the consumer. It is common place for a company to trickle out information in a reserved test market evaluation. This will allow competitors to view what your company is developing and plan an objective task to beat your company to the market punch. A product that is first in the marketplace is a pioneer and reaps the greatest rewards and largest market share. The second place company is an imitation of the original and will take more advertising dollars to showcase a niche difference.

Guerilla marketing in out-of-home advertising abstains from conventional methods. Marketers in this arena focus their energies on cultivating the latest concepts and innovations into direct solutions. Blackberry using segway personal vehicles to stop to speak with people on crowded streets, proved highly effective at driving sales. Those who follow the Donald Trump Apprentice Television show have undoubtly noticed the Guerilla marketing tactics employed by the would be hopefuls grabbing people off the street and setting up in prompt to events in busy areas. This type of advertising is based on discovering extraordinary ways to achieve maximum results. Often time with limited advertising budgets much can be accomplished. With concentrated efforts with well thought out methods advertisers can steer a marketplace to their benefit often reflected by increase in sales. Timing must play a significant role in the planning to gain the advantages of this type of unique non-traditional from of out-of-home advertising.

Choosing Guerilla Marketing
Because a lot rides on the effectiveness of the team that you assign to this project, there are specific cues. Guerilla marketing works best in concentrated DMA. If your goal is to look for a youth audience look at companies that focus on college or high school campuses. Some companies offer sport marketing and sponsorship opportunities. Kraft Foods sponsored children’s soccer league, for instance. There are sponsorships of skating and Xtreme sports events that tent tables, banners, and product sampling can be conducted. Ski Resorts can target a wide audience base for product sampling. Targeting these sub cultures has proven highly effective for interactive games. Review case studies, press release and above all who has that company work with in the last 6 months.

Great Outdoor Network.com is an open resource for out-of-home advertising. Our extensive database of outdoor advertising companies is one of the largest that can educate buyers with a variety of outdoor advertising companies which offer guerilla marketing opportunities. Company profiles on the network showcase case studies, press, photos to assist in the determination how and who to implement your next guerilla marketing campaign.

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