In outdoor advertising people are moving quickly from place to place you have one opportunity to hit them with your ad creative and insight an emotional response. Many articles have been written on the subject of proper use of colors, amount of words on a copy, and the environment placement of an advertisement. The one message is always clear “less is more”. Our industry is not print advertising and should not be treated as such. You would not place your print copy on television and that practice has no place in out-of-home. Big, Bold, Beautiful is the proper formula to adhere.


The production of advertising creative has come a long way from the days of which billboards were painted. Outdoor media production utilizes digital print presses. These large drums crank out vivid colors on vinyl substrates. Colors are more true to the color choice of the creative directors who scrutinize their work. Imagine is the color red was not exactly correct for the Coca Cola Company. It is important to inquire what type of substrates will be used in the printing process of your artwork. (More on this topic will be discussed in the Print and Production article). Keep in mind the graphics produced for billboards may look perfect on a billboard but not on a bus wrap. You must be conscious and understand the environment on which your ad will be placed.


Graphic Designers at production companies are the true link between what the creative directors envision and the production house produces. The production of true vivid artwork, are often enhanced through computer technology, graphic design software and aided by color methods, which produce long lasting crisp presentations. Printing on quality materials not just the most cost effective materials can make the big difference on the final presentation.


This working relationship behind the scenes between creative artist, graphic designers and production specialist is a vital step in any successful outdoor advertising campaign. Due diligence must be taken to ensure all aspects of the process are monitored closely. In the final analysis, the client must be satisfied by the visual appeal of the presentation and the power of the brand message.


Locating Graphic Designers and Print Production Companies
As the fastest growing B2B network advertising association, the Great Outdoor Network.com promises to keep the outdoor advertising industry informed of the freshest, most effective methods of computer graphic design technology in the out-of-home advertising community. The Great Outdoor Network.com provides you with information resource tools necessary to build superior customized out of home advertising campaign to suit your business needs.

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