Each year, CMG chooses one organization that has a message it needs to share with the 18- to 24-year-old demographic. CMG will use its long-standing relationships with today’s college newspapers, to have PSAs placed free of charge for the upcoming school year. The ads will inform and educate college women on the importance of developing good breast health practices and performing Breast Self Exams (BSE’s) early in life.

Although statistics show that women over 40 are more likely to be diagnosed with breast cancer, the Komen Foundation aims to educate young women that they need to start thinking about it now. “Young women need to understand that they can’t wait until they are 40 to start caring about their breast health. They need to become familiar with how their breasts look and feel by performing BSE every month, and they need to have clinical breast exams at least every three years beginning by age 20,” says Susan Brown, M.S., R.N., Komen Foundation manager of health education.

In addition to ads in college newspapers, the Komen Foundation will continue its On the Way to the Cure – Komen on the Go™ tour on college campuses this fall. The interactive mobile campaign will travel to select college campuses, and is designed to raise awareness for early detection and support in finding a cure for breast cancer among younger audiences. Last year’s tour reached nearly 30,000 students with the potentially life-saving messages and much needed education. To learn more about the college tour visit www.komen.org/go.

About the Susan G. Komen Breast Cancer Foundation
The Susan G. Komen Breast Cancer Foundation was established in 1982 by Nancy Brinker to honor the memory of her sister, Susan G. Komen, who died from breast cancer at the age of 36. Today, the Foundation is an international organization with a network of more than 75,000 volunteers working through local Affiliates and events like the Komen Race for the Cure® to eradicate breast cancer as a life-threatening disease. A global leader in the fight against breast cancer, the Foundation fulfills its mission through support of innovative breast cancer research grants, meritorious awards and educational, scientific and community outreach programs around the world. Together with its Affiliate Network, corporate partners and generous donors, the Komen Foundation has raised $750 million for the fight against breast cancer.

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