Billboard Advertising is the foundation of the out-of-home advertising industry. Billboards are one of the oldest forms of advertising, period. It has endured the inventions of the 20th Century and continues to be one of the true mass mediums available to advertisers. With the current trends moving forward into the 21st Century with inventions like Satellite Radio, Tivo, DVR and a plethora of media channels to choose from, billboards will remain long into the future. As with any Icon in America it is not without criticisms and objections. Americans have been aesthetically engaged by the mass media and national retailers for decades. Ads featuring emotional triggers developed by savvy advertising agencies and retailers to distribute message of consumer products. Some may say that this breaks the beautiful skyline of our American Highways. In truth, this may be true, but what then with the not so beautiful skylines of our dense cities? Billboards are outdoor marketing tools that are marketed toward consumers among the general public.

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