Few spectator sports conjure more passion or nostalgia among Hispanics than Mexican Wrestling. Most US Hispanics that were born in Latin America fondly remember watching their favorite "luchador" on television and the sport has a strong following even among US-born Latinos.

One of the greatest Mexican masked wrestlers/superheroes was the BLUE DEMON (El Demonio Azul) whose real name was Alexander Munoz Moreno. He was affectionately referred to as "Blue" by most of his fellow masked crime-fighters.

In launching their new Full Throttle beverage, Coca-Cola Company tapped into this powerful affinity with their Full Throttle Blue Demon. The product has been a big hit.

"The response to our iconic Full Throttle Blue Demon bulletins in Los Angeles has been very positive. The outdoor campaign has really helped to generate great buzz and help in the success of Full Throttle Blue Demon." - Maria Dominguez-Gutierrez, Senior Media Communications Manager, Coca-Cola NA - West Region.

CBS Outdoor Latino helped Coca-Cola select iconic bulletin locations in Los Angeles, the 2nd largest Mexican city in the world after Mexico City, where the Demonio Azul was brought to life..... larger than life!

"Coca-Cola has been a strong user of our medium and they know how to do it right," commented Brad Magers, Local Sales Manager, CBS Outdoor - LA. "The larger-than-life Blue Demon 'holding up' this massive can of Full Throttle Blue Demon really communicated the brand promise in a powerful way."

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